I'm happy to make small change per click consistently from Adsense, over a year it is quite good for the minimal work involved.
To make these big click payouts, my guess is that most of us would have to work on sites that don't interest us much such as law and surgery. And they probably need to be lazer targeted to local search such as competing clinics or law practices. In this case you could maybe make a lot more money helping these local places get leads from their own website maybe?
But. anyway it's a great achievement to be able to get these high value clicks.
Wow, imagine how much the Adwords advertizer is forking out per click. But they are maybe thinking about lifetime customer value?
I started adding articles and using the old post promoter plugin.
I think that is why a site is usually only worth 4-6x earnings. Unless the seller can prove 1-2 years earnings and base the valuation on 10x mode.
Some divorce case can make a law firm 100k and DWI cases are usually between 10k-20k.
I had a $17 click on another site the other day :D
Report: Top Keyword Price Nears $100 Per Click
MediaPost Publications Report: Top Keyword Price Nears $100 Per Click 10/15/2009
How do you think Google became a billion dollar corporation? :D
I manage AdWords accounts for several attorneys who want to bid $100 for each of their top targeted keyword phrases. They would bid $200 if they could.
Both the medical and legal professions commonly bid the max for several keywords. That is why mesothelioma is usually the highest paying keyword. There is lots of money in both cancer treatments and lawsuits.