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Thread: AdSense Co-Opts the Competition

  1. #1
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    AdSense Co-Opts the Competition

    This very interesting email just appeared in my Inbox:
    Hello,

    I'd like to let you know about a new capability in AdSense that will help you generate additional advertising revenue and streamline your operations. You'll soon be able to have Google-certified ad networks compete directly within AdSense, which means that advertisers from these networks will be able to compete with AdWords advertisers for your ad space. By allowing third-party ad networks to advertise on your sites, you'll increase the number of ads available and generate higher revenue in the long run.

    To ensure the quality of the ads appearing on your sites, we're certifying all participating ad networks for adherence to our standards for user privacy, ad quality, and speed. You'll also have control over which networks can show ads on your pages -- you can choose to opt out of receiving ads from specific networks, or all networks completely. This means you can continue to show ads from only AdWords advertisers if you'd like.

    Finally, some ad networks use tools similar to Google's interest-based advertising to show more relevant ads to users on the sites they visit. These ad networks won't be permitted to collect data from your site for the purpose of subsequent interest-based advertising, but we'll allow those who comply with user privacy guidelines to show ads using these tools. You'll have the ability to opt out of showing ads based on user interests from these ad networks, and we've changed our requirements for third-party ad serving to reflect this. More information is available at Requirements for third-party ad serving - AdWords Help .

    These new capabilities will automatically be enabled for your account, and you'll see a new section in your Ad Review Center where you can allow or block specific ad networks. Please note that we'll gradually be adding new ad networks to AdSense accounts over the next few months, so you won't see any immediate impact on your ads or your earnings. I'll also be reaching out to you soon with more information about Google's overall approach to yield management.

    To learn more about this launch and managing the ad networks appearing on your pages, visit the AdSense Help Center at https://www.google.com/adsense/suppo...en&topic=13522 and visit our blog post at <link>.

    Sincerely,

    The Google AdSense Team

    I read this email as:
    Blah blah These new capabilities will automatically be enabled for your account blah blah.

    Looks good to me! Another genius move by Google to protect their market dominance!

    I may really hate a lot of things about Google, but there's no denying that they make some radically brilliant and forward-thinking business moves.
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    dmi (26 August, 2009)

  3. #2
    Dr. Stavros is offline Net Builder
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    Ha, "co-opts" is a great summary.

    I'm interested to see how Web advertising will evolve. As people become increasingly Web-savvy, they're going to get progressively more aware of (read: blind towards) the ads on a webpage. A surprising number of people that I speak to even use plugins such as AdBlock to get rid of them altogether.

    Google and co. are going to have to do some interesting things to keep advertising profitable without being obnoxious.

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    gavenecko's Avatar
    gavenecko is offline Net Builder
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    It scares me that people ARE becoming blind to ads, like Dr. Starvos says. Of course, perhaps more people realizing that the ads earn someone money will encourage them to click. "Hey I'm helping someone out! Maybe they will do that for me too!" Perhaps I'm being too positive though.

    Either way, I'm interested in this new program, hopefully it works out.

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    Will.Spencer's Avatar
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    Quote Originally Posted by javanx3d View Post
    Is it time for Will to launch the Netbuilder's Ad Network?
    That's Ashwin's project. He's only laying the groundwork for it at this time, but I suspect he'll have something running in test mode by Christmas.
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    Ash
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    Quote Originally Posted by Will.Spencer View Post
    That's Ashwin's project. He's only laying the groundwork for it at this time, but I suspect he'll have something running in test mode by Christmas.
    I think you hit the nail on the head.

    But, we need to first look at a pool of advertisers who don't suck.

    To acquire a pool of advertisers that don't suck, we need a pool of publishers who don't suck

    I'm seriously considering the idea of "niche ad-networks".

    Let's see how that goes.

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    This the new way by Google to beat the recession and eliminate the competition
    A new way to monetize monopoly, i say
    They will earn commission from the ad inventory of third party vendors too for access to googles pool of web publishers-whom they don't even care for
    G is selling you now....V slaves....

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