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Thread: The AdSense Heat Map

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  1. The AdSense Heat Map

    The AdSense Heatmap is a very simple tool for understanding how to create high-performance ad layouts.

    The heat map attempts to show areas of an average layout where site visitors focus their attention. The darker areas get more attention, the lighter areas get less attention. As a result, ads in the darker areas deliver higher CTR and ads in the lighter areas deliver lower CTR.



    Any one heatmap is a rough guide, of course, as every layout is different. But, as a first tool, understanding this can really help you improve your CTR and CPM very quickly.
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  2. #2
    I had the pleasure of working with heatmap for you. Remember !? .. Since then, I had been using it as my first guide.

  3. #3
    I agree, but a site might be so different as far as design...
    It's probably good to think about adsense as a (very) little extra, no more, and focus on what your site can bring, other than adsense...
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  4. Quote Originally Posted by Codythebest View Post
    I agree, but a site might be so different as far as design...
    It's probably good to think about adsense as a (very) little extra, no more, and focus on what your site can bring, other than adsense...
    The heat map is useful, no matter what type of ads you place in the hot spots.
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  5. #5
    I'm thinking... Ads in all of those areas!

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