Google has finally revealed the details of the revenue share of Adsense for content and for Search.
Apparently, the publisher gets 68% of the revenue with Adsense for content, and gets 51% of the revenue with Adsense for search.
Google also says that the percentage has never changed since launch for Adsense for content in 2003, and since 2005 for Adsense for search (when the increased it).
This level of transparency is really refreshing and is very much unlike Google. I think this change in behaviour is a direct result of increased competition and G realising that they can't bully publishers anymore.
The full article is here
Wonderful article. Thanks for sharing the same.
Habaku (27 May, 2010)
Either G Keyword External values are WAY inflated or those 68% are **cough** not true **cough**.
I think that's fair enough and I dont think we could complain considering the fact that google is spending more on overhead cost. Whining is certainly not a good idea, after all google share the bucks to quite a number of charities too.