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Thread: The Adsense Revenue Share Finally Revealed!

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  1. #1

    The Adsense Revenue Share Finally Revealed!

    Google has finally revealed the details of the revenue share of Adsense for content and for Search.

    Apparently, the publisher gets 68% of the revenue with Adsense for content, and gets 51% of the revenue with Adsense for search.

    Google also says that the percentage has never changed since launch for Adsense for content in 2003, and since 2005 for Adsense for search (when the increased it).

    This level of transparency is really refreshing and is very much unlike Google. I think this change in behaviour is a direct result of increased competition and G realising that they can't bully publishers anymore.

    The full article is here

  2. #2
    Wonderful article. Thanks for sharing the same.

  3. 68% is not too much.

    I replaced many google adsense banners to affiliate banners. I realize that the conversion rate is higher with affiliate networks, insteat PPC networks.
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  4. Quote Originally Posted by proweb View Post
    68% is not too much.
    Its better then nothing.

    Google has a large overhead - they have to process the payments, take care of the servers, mail checks, make direct deposits, take care of disputes,,,,,. I'am pretty sure the people at google stay pretty busy.

  5. #5
    Quote Originally Posted by texashiker View Post
    Its better then nothing.

    Google has a large overhead - they have to process the payments, take care of the servers, mail checks, make direct deposits, take care of disputes,,,,,. I'am pretty sure the people at google stay pretty busy.
    I think it's a pretty fair cut for the publisher.

    I've always thought it would be much lower than that.

  6. oh I thought it is much lower than that figure. Thanks for sharing!

  7. #7
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    68% is the total figure that is shared out. The webmasters that are smart priced get less. Some premium publishers may get more.

  8. #8
    Quote Originally Posted by bogart View Post
    68% is the total figure that is shared out. The webmasters that are smart priced get less. Some premium publishers may get more.
    If you are not smart priced and don't have a special deal with G, you will get 68% share. It is not an average.

    Here is the reply posted by the Adsense team with regards to questions on if the 68% figure is an average:

    Thanks for all of your feedback -- I just wanted to address some of the questions that have popped up here in the comments section.

    The 68% revenue share for AdSense for content applies to all online publishers, and is not an average revenue share. If you're showing AdSense for content ads on your pages, you're receiving 68% of the amount advertisers pay for those ads. While the revenue share can vary for some major online publishers with whom we negotiate individual contracts, these amounts are not in any way averaged together. Also, there isn’t anything additional taken off the top. You get 68 percent, period.

  9. #9
    Either G Keyword External values are WAY inflated or those 68% are **cough** not true **cough**.

  10. #10
    I think that's fair enough and I dont think we could complain considering the fact that google is spending more on overhead cost. Whining is certainly not a good idea, after all google share the bucks to quite a number of charities too.

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