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Thread: Analytics and Adsense reports different

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    DomainMagnate's Avatar
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    Analytics and Adsense reports different

    Analytics and Adsense reports are different. Adsense always shows more revenue. Is it the same for you?

    I'm pretty sure I put the analytics code on all pages

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    Will.Spencer is offline Retired
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    Yes. Google knows about this issue.
    1. Log into your Analytics account
    2. Click into the Content section
    3. Click into the AdSense sub-section
    4. In the right pane, click "Why do these numbers differ from my AdSense account?"

    It will say "Your Analytics numbers may under-estimate those in your AdSense account. The actual differences are shown below."

    Then, it will show you how these four metrics from both AdSense and Analytics:
    • AdSense Revenue
    • AdSense Page Impressions
    • AdSense Ad Units Viewed
    • AdSenseAds Viewed

    Google appears to still be a bit shy about explaining why this behavior occurs.
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    Quote Originally Posted by Will.Spencer View Post
    In the right pane, click "Why do these numbers differ from my AdSense account?"
    I don't have this option

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    Quote Originally Posted by DomainMagnate View Post
    I don't have this option
    Google's weird...

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    Quote Originally Posted by DomainMagnate View Post
    I don't have this option
    That is very weird.
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    Can you do a screenshot?

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    One TOS-compliant screenshot coming up...
    Attached Images Attached Images
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    yep, I don't have that question showing. Consider yourself privileged

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    /me queues the Twilight Zone theme music...
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