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Thread: Best AdSense Colors

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    Melissa's Avatar
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    Best AdSense Colors



    This video is a companion to DuoBlogger's article on Best AdSense Colors.

    DuoBlogger is promoting matching ad colors to content colors. They recommend old fashioned navy blue ad titles and black ad text.

    They also recommend using black to hide the URL's in the AdSense blocks. They feel that the URL's make AdSense blocks too recognizable as ads.

    They also recommend setting your web site's font to 12pt Arial, to match the font used in most AdSense ads.

    What do you think?

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    m42 (16 June, 2009)

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    if we hide ad url in ad with same url color as the add background
    wouldn that be against the rules even if use just only adsense regular options to achieve that?

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    I believe Melissa's talking about using the same color you use in your text (ad text), not your background.

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    Quote Originally Posted by Melissa View Post
    They also recommend setting your web site's font to 12pt Arial, to match the font used in most AdSense ads.
    Yes, that's a good idea and I've seen positive results when matching the fonts of the content with the ads.

    Also, the ability to select between three fonts for your adsense ad blocks was recently introduced. You can switch between Arial, Verdana, and Times fonts, so you don't have to make your content's font Arial necessarily.

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    Quote Originally Posted by tmongy View Post
    Also, the ability to select between three fonts for your adsense ad blocks was recently introduced. You can switch between Arial, Verdana, and Times fonts, so you don't have to make your content's font Arial necessarily.
    That's pretty sweet! I didn't know that. I'm not too fond of Arial, I much prefer Verdana.
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    Melissa's Avatar
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    Quote Originally Posted by Shenron View Post
    I believe Melissa's talking about using the same color you use in your text (ad text), not your background.
    Yes, that is exactly right.

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    kentuckyslone (16 June, 2009)

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    Looking at the source here is the css used for the ad fonts on a 336x280 ad block so would think the rest are using the same.

    Code:
    Fonts: font-family:arial,sans-serif
    
    Titles: font-size:13px;font-weight:bold;line-height:18px
    
    Text: font-size:13px;line-height:16px
    
    Links: font-size:10px;line-height:12px

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    Dr. Stavros (19 April, 2009)

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    I believe there are two major things in Adsense

    1.
    The display of your ads
    2. The positioning of your ads


    and the BEST converting adsense ad is placed directly below each pages title. The ad is a large rectangle. The background is the same exact color as the background of your page. The title of the ads are the exact same color as the color of the links on your page. The color of the ad text should be the same color as the text on your page. The color of the border of the ad is the same as the color of the background. The color of the advertiser’s URL should be the same color as the text.

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    I totally agree, I've had the best success if you integrate AdSense colors into the page.

    I would also say that you're missing out on a lot of clicks if you don't have AdSense at the end of your blog posts...when someone reads a blog post (or scrolls through it), they need some place to go. They can click on an AdSense ad or hit the "back" button in the browser. Putting adSense at the end of your blog posts will help out a lot.
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    I just match the border and background to my content background, and it works out pretty well thus far.

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