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Thread: CTR Increase

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  1. #1

    CTR Increase

    This is extremely odd. Over the past 7 days, I've been experiencing a CTR increase (i.e. from 2% to 6-8%), based on a sample of around 500 hits daily. I've not changed anything. I'm definitely not complaining.

    Anyone else experiencing this?

  2. #2
    My CTR has been stable in the last several months. No sudden raise or drop. But it's interesting to know that you don't actually change anything. Perhaps you'd like to check the characteristic of your traffic. Is it because suddenly you have different country origins in your traffic?

  3. #3
    Quote Originally Posted by tigis View Post
    My CTR has been stable in the last several months. No sudden raise or drop. But it's interesting to know that you don't actually change anything. Perhaps you'd like to check the characteristic of your traffic. Is it because suddenly you have different country origins in your traffic?
    Same for me too. Do let us know if you discover the reason.

  4. #4
    For a stable site design for me (ie I haven't mucked with ad design, placement, etc), a jump of more than 1% has been an equivalent jump in a segment of traffic (ie Google referalls for a given set of keywords have increased)...a drop has been a jump in a source of traffic that doesn't click much (ie in the sports niche, a link on a rivals.com subsite will === a huge jump in referral traffic that just doesn't click anything...).
    Cheers,
    James

  5. #5
    same here ... no much different on ctr n cpm ....
    btw my ctr is kind of low compare with u guy 0.9-1.5%

  6. I've also got an increase in my CTR from 4% to 6%-7% and my ECPM increases also. I am not also complaining as this means higher revenue

  7. #7
    Join Date
    Jul 2009
    Location
    Hamburg, Germany
    Posts
    527
    There is probably new advertiser in your niche which has well written ad with good CTR.
    Follow me on Twitter: @hendricius

  8. I experienced this for the last two months (August and September) but now it is back to normal.

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