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Thread: Dealing with general blogs

  1. #1
    elbandelero's Avatar
    elbandelero is offline Net Builder
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    Dealing with general blogs

    One of my own blogs is quite general in scope, and recently I've started focusing on a few related niches. Unfortunately they are unrelated to previous niches the blog used to rank for.

    This particular blog still gets significant traffic (about 50%) for topics that are now out of date and which are not in the niche the blog is now targeting.

    Could this be affecting my very low Adsense earnings of only a few cents per click, and if so, should I progressively delete these older posts as I also add new posts? If so, will this have any impact on the blog's pagerank?

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    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    AdSense ad targeting should treat each page individually.

    How well targeted are the ads on your newer pages?

    Have you looked into Section Targeting?
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    Dr. Stavros is offline Net Builder
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    Quote Originally Posted by elbandelero View Post
    This particular blog still gets significant traffic (about 50%) for topics that are now out of date and which are not in the niche the blog is now targeting.

    Could this be affecting my very low Adsense earnings of only a few cents per click, and if so, should I progressively delete these older posts as I also add new posts? If so, will this have any impact on the blog's pagerank?
    I'm a little confused here. Half of your visitors are coming for your old content, and -- as Will said -- the ads on that old content will be targeted to that old content.

    The other half of your visitors are coming for your new content, and again the ads on those pages will be targeted to the new content.

    So why the low average earnings per click? Is your new content in a worse-paying niche?

    I wouldn't ever delete the old content; it should only ever earn you money, not lose it. Just make sure to reduce the number of pages with a mixture of old and new content -- on those pages, the Google AdSense bot will be confused and will likely not produce good ads. Try to split the content apart instead.

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    elbandelero (22 February, 2009)

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    elbandelero's Avatar
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    My main concern has been the lower CTR on older pages bringing down the average CTR, and therefore reducing earnings. I was wondering if it's worthwhile deleting those posts and if it would have any effect, but in fact I see that what Dr Stavros is saying is just to make sure that the front page and other archive pages are split so that the AdSense crawler knows what to target.

    I haven't added Google section targeting yet, but I think I will soon.

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