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Thread: Do ads on top pay more than ads in bottom of a page?

  1. #1
    rome9t9's Avatar
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    Do ads on top pay more than ads in bottom of a page?

    I have a proxy and there are two 336x280 ads in the beginning and then some text and then a URL form with link units above and below it..

    I get twice the number of clicks on link units than i get on the ad blocks..but my earnings from link units is half of what i earn from ad blocks..shall i move the url form alongwith the link units on top??

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    Kovich's Avatar
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    Typically advertisements at the top are best because that's where the reader begins examining the content - but if you're using a proxy, the visitor is focused primarily on the URL form. Since they're focused on the aforementioned URL form, they are more likely to see the link units.

    If you provide a link to your proxy, I would be able to better assist you.

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    bogart (17 September, 2009), rome9t9 (22 September, 2009)

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    The sugeestion that I have is to expirement. Whys not replace the link unit with a Half Banner (234x60) ?

    https://www.google.com/adsense/static/hr/AdFormats.html

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    Google puts the best performing ads in the top positions on your page -- as seen from the perspective of your HTML source code.

    "Best performing" is a calculation Google makes based upon a combination of CPC (Cost Per Click) and CTR (Click Through Ratio). It's not necessarily the highest paying ad in the top position, it's the one that should have the highest average eCPM (Effective Cost Per Mille).

    The "top position" is based upon the position of the ads in the HTML source code of your pages. With the magic of CSS, you can put what "looks" like your top ad at the bottom of your HTML source. This is often useful for adding top leaderboard ads without reducing reducing the revenue from high-CTR in-content ad blocks.

    I do not think that this works the same way in comparing ad units to link units -- but I do not know exactly how that works.
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    ^^ I changed my layout at Kovich's advice..I put the URL form up above the page, so that ppl dont have to scroll down to access it, and put link units around it..here are my stats:

    Before:
    Ad units: earning $0.14 per click
    Link units: earning $0.06 per click
    Daily earnings: $0.50-$0.75

    Now(last few days after layout change)
    Ad units: earning $0.05 per click but hardly one click per day
    Link Units: earning $0.15 and CTR has jumped quite alot.
    daily earning: $4+

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    Kovich (22 September, 2009)

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    Will.Spencer's Avatar
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    Quote Originally Posted by rome9t9 View Post
    ^^ I changed my layout at Kovich's advice..
    Before: Daily earnings: $0.50-$0.75
    Now daily earning: $4+
    Very nice! Way to go rome9t9! Way to go Kovich!
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    Kovich (22 September, 2009), rome9t9 (22 September, 2009)

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    WOW.... This is what I am talking about when it comes to sharing a tip.... fantastic.... thanks very much!!!!

    gonna give it a try.
    Quote Originally Posted by Will.Spencer View Post
    Very nice! Way to go rome9t9! Way to go Kovich!

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