The Formula for AdSense Success

**Will.Spencer** · 15 January, 2009, 08:20 AM

Originally Posted by webmarketer88

Question: Can CTR and eCPM change significantly when changing from one adsense account to another? Like when you have bought a website from someone and change the adsense to your codes?

I tested this by moving sites between two AdSense accounts and I could not detect a difference between the two accounts.

**Shenron** · 15 January, 2009, 09:41 AM

Originally Posted by Will.Spencer

I tested this by moving sites between two AdSense accounts and I could not detect a difference between the two accounts.

2 adsense accounts?

**Will.Spencer** · 15 January, 2009, 09:42 AM

Originally Posted by Shenron

2 adsense accounts?

It's allowed, if you have separate legal entities.

**Shenron** · 15 January, 2009, 10:34 AM

Originally Posted by Will.Spencer

It's allowed, if you have separate legal entities.

That gives me an idea... I need to incorporate

or maybe I need to create an account for the company I work for.

Thx Will!

**Dr. Stavros** · 7 February, 2009, 20:34 PM

AdSense success = ((Content * Links) * (Niche) * (Placement + Fonts + Colors))

I'm not so sure about the units in this equation.

I would say that "AdSense success" would be measured in $/day, and that the formula would be more like

AdSense success = traffic × CTR × CPC,

where traffic is measured in visitors/day, CTR is measured in clicks/visitor, and CPC is measured in $/click. This gives "AdSense success" in $/day.

So, boost your traffic, boost your CTR, and boost your CPC for ultimate results; it's as simple as that.

OK, so traffic, CTR, and CPC will all be a function of niche; that's the tricky part...

**Kim** · 23 February, 2009, 02:52 AM

Originally Posted by MeetHere

I am still confused on "How CTR depends on niche"..

CTR (click-through-rate) doesn't depend solely on Ad placement/position ?

As Will pointed out; users in shopping mode are better clickers.

I am basically only using WP now for new my Adsense sites. I mostly use the same theme on all my sites - a rather boring theme actually which invites people to leave through my Adsense, and there is a huge difference in CTR from site to site. Lowest one is just around 1%-2% and the highest CTR with this theme is around 22%-25%.