The Google AdSense E-mail of Doom: How to Deal
The Google AdSense E-mail of Doom
“It has come to our attention that invalid clicks have been generated on the Google ads on your site(s). We have therefore disabled your Google AdSense account.
Please understand that this step was taken in an effort to protect the interest of the AdWords advertisers.
A publisher’s site may not have invalid clicks on any ad(s), including but not limited to clicks generated by:
- a publisher on his own web pages
- a publisher encouraging others to click on his ads
- automated clicking programs or any other deceptive software
- a publisher altering any portion of the ad code or changing the layout, behavior, targeting, or delivery of ads for any reason
Practices such as these are in violation of the Google AdSense Terms and Conditions and program polices, which can be viewed at:
Publishers disabled for invalid click activity are not allowed further participation in AdSense and do not receive any further payment. The earnings on your account will be properly returned to the affected advertisers.
The Google AdSense Team”
While going through our records recently, we found that your AdSense
account has posed a significant risk to our AdWords advertisers. Since
keeping your account in our publisher network may financially damage
our advertisers in the future, we’ve decided to disable your account.
Please understand that we consider this a necessary step to protect the
interests of both our advertisers and our other AdSense publishers. We
realize the inconvenience this may cause you, and we thank you in
advance for your understanding and cooperation.
If you have any questions about your account or the actions we’ve
taken, please do not reply to this email."
Does receiving this correspondence from Google spell the imminent demise of your AdSense account? Many account holders have encountered issues wherein their accounts have been rendered inoperative, due to one reason or another.
A large number of accounts are disabled for some common reasons. AdSense may have determined that your site generated invalid clicks, or was host to invalid click activity. This simply means that the activity of your advertisements was labeled as ‘suspicious’ by AdSense filters. Such suspicions can instantly trigger a ban. Any earnings you may have garnered with the invalid activity will also be lost.
If you feel that the ban was not called for - due to some sort of alleged click fraud that you know you didn’t commit, then you have a slim chance of getting your AdSense account reactivated. First, you have to be absolutely sure that you did not violate any of the guidelines included in Google’s AdSense TOS and Program Policies.
How does the process of AdSense account reinstatement work?
The matter basically revolves around proving your ‘innocence’ to the fine people at AdSense. This denotes that you did not commit any type of fraud or action that violated the TOS or program policies.
Here are some suggestions that could get your AdSense account back on track:
Do not reply to the first e-mail that AdSense has sent regarding your account deactivation. The initial ‘Account Disabled’ e-mail originates from a non-ticket based address. The subsequent e-mails to this one come from the ticket-based firstname.lastname@example.org.
Start the process by formally filing an appeal for reinstatement. Use the official Invalid Clicks Appeal Form. Avoid simply replying to the notification email from Google. This lets the AdSense team know that your appeal is serious and worth considering.
All the necessary data that you should input in the said form must be accurate. It is recommended for you to utilize the exact information used in you AdSense account profile: your name, address, e-mail, and various contact information. Also, use your AdSense publisher e-mail account when inputting the ‘E-mail Address’ entry in the appeal form.
The e-mail, aside from complying with the abovementioned criteria, should be formally structured – this means that your correspondence must be written in absolutely pristine grammar.
Although the matter may be quite frustrating, you have to be sincere and mean business at the same time. This means that your letter must not contain rants, threats, or anything of the sort against Google. As you would not appreciate getting angry e-mail, similar communication with Google would not help your cause.
On the topic of sincerity, it would be in your best interests to collaborate with AdSense, should they resolve to investigate your case. Volunteer any solid evidence that can help clear up your reputation. This includes any pertinent screenshots, possible explanations as to the cause of alleged invalid clicks, as well as the traffic logs of your site – any proof that the invalid clicks did not come from you. This would help the AdSense group assess your situation better.
In addition, a bit of diplomacy wouldn’t hurt. Including a line like “If there is anything that I can do to assist in the investigation of this matter, please let me know…”
If there is still no reply to your appeal, do not send multiple e-mails that could be misconstrued as spam. Regularly follow up in a calm and business-like manner. “What’s happening, Google?” or “It’s been a month already, yo” will not count toward the potential reactivation of your account.
Keep in mind that many people who have had their AdSense accounts disabled have tried reporting it to AdSense. Some, but not many, of these publishers have managed to get their accounts reactivated with help from the aforementioned steps.