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    Feb 2009
    Manila, Philippines

    Google AdSense: How NOT to Get Banned

    Google AdSense: How NOT to Get Banned

    No diligent affiliate webmaster would want to receive a Google AdSense warning. It would prove worse news to have one’s account disabled.

    Abiding by the AdSense TOS would help one’s content make a considerable profit. To state the painfully obvious, stick to the Google AdSense TOS and program policies.

    Working around, or even against, said guidelines may merit action from Google. It could result in a warning, suspension, or even a total ban, as suspect or fraudulent acts may cause AdWords clients and Google itself a pretty penny.

    How can you work with AdSense and create profit from your content? Here is a list of what to avoid doing:

    Google Don’t’s: Just Don’t

    Any of the following practices can get your account banned from AdSense and Google searches:
    • Keyword Stuffing
    • Cloaking
    • Title Stacking

    Integrating AdSense advertisements on your website would render it a lot more evident to Google. In this case, you increase the likelihood of any questionable activity being noticed, and eventually sanctioned.

    Clicking on Your Ads

    If you feel like giving in and clicking on your own advertisements, note that this is the fastest way to a suspended or banned site. Think you’re covering your tracks? Employing proxy websites to evade detection does not work. Google uses virtually foolproof methods to spot these, as they are a basic type of click fraud.

    Let the people in your household (even your household pets) know that they should not click on your ads. - even if anyone else at home is truly interested in them. Any occurrence of this could endanger your account or site’s Google standing.

    The Autoclicker 5000

    Do not use any click-bot programs, whether you have written them yourself or purchased them off the Internet. Employing any automated program to click on your advertisements or boost the number of your page views is tantamount to click fraud of the highest degree. Again, Google’s methods of spotting any suspect activity can easily get your site banned.

    Do not engage in any type of click-ring activity. Employing a dozen people to log on to the Internet, locate the pertinent ads, and click on them may have occurred to more than one enterprising individual. Swapping clicks with other AdSense users and pay-for-click schemes are just as illegal. Some click rings employ workers whose job description entails clicking on PPC ads – these are paid for by malicious publishers.

    Many click-rings use instant messenger, mail lists, web forums, Yahoo Groups, or tailor-made software to create a consensus and click on each other’s ads.

    Spare Me a Click, Sir?

    Begging for clicks, holding ad-clicking contests, or openly hinting that visitors should click on your ads could result in a ban. Promoting your ads in such a way, even on AdSense pages that are unconnected to yours, can arouse suspicion from the authorities.

    Using words or phrases that are more intense than the generic ‘sponsored links’ is another action Google prohibits. Adding words or phrases (so that visitors will notice your ads more) such as ‘Visit our Sponsors,’ ‘Click Here,’ or ‘Please Support Us’ counts as violations.

    From a logical point of view, this rule benefits everyone. If your page is a decent enough read, you should not have to beg for clicks. Sympathy clicks are not bound to help advertisers as well.

    Ads in Camouflage

    If a publisher is paid for the number of page views, can he hide the advertisements on a page or site, and still make a profit? Could one also slip these ads among a collage of background pictures and still make a buck? It’s a gray area, right? Nope. Google spells these out in the TOS as violations. Big Brother is watching.

    Jamming your ads underneath the content will not work either. Make sure that your ads stand out, as clicks on these little moneymakers are of greater value than page views.

    A rule of thumb: Your ads should ‘blend’ with the page and its other components (content, images, etc.), but not so much as to blend into the page.

    Create Pages Just for Your Ads

    It doesn’t make a difference whether the page content is irrelevant or pertinent – you can’t create a page just to post advertisements on, saith Google. Numerous sites reap profit from advertising revenue. Advertising is also Google’s main moneymaker. How do you draw the line between content for advertisements’ sake and content that is ad-sponsored?

    Neither should you stuff as many advertisements as humanly possible in each page of your website. Five normal ad block units, two ad link units, and a few referral buttons all in one page constitutes a definite breach.

    This is not just an argument for the sake of ethics, but for logic. Avoid writing paragraphs with overly recurring keywords, as well as page after page of plagiarized content. A site should be built on real content, and not advertisements. This is what keeps visitors coming to your site - again and again.

    Crack the Code

    Want to make that ad ‘pop’ further by making it bigger? Alternatively, do you want to change the background color to make it more aesthetic? Whatever it is you need to fix concerning your ads, make sure that you get new AdSense-generated code.

    AdSense creates Javascript code which one can copy-paste right into the Web page’s HTML. Do not use your page-editing software to alter the code, much less modify it yourself. Avoid integrating AdSense code into your login page, terms and conditions, and registration forms as well.

    Also, do not use spyware to direct site traffic to yours. Any malicious code, such as malware or adware has the ability to ‘coerce’ visitors and other computer users to access your site every time they start up their systems. Some kinds of special software even go as far as to enter these systems and click on a particular site’s ads.

    Publicize Your Earnings

    Can you disclose how Adsense works for your site? Google is very particular about the information that you broadcast. You cannot tell anyone your earnings per keyword, as this could risk the returns from AdWord advertisers. Do not entertain persons or entities who would want to sell this information to you.

    Taboo Topics

    Google’s stringent benchmarks for content don’t allow AdSense for pages that violate them. These include sites that promote, sell, or contain:
    • Alcohol
    • Firearms
    • Tobacco Products
    • Some weapons
    • Drugs or any Illegal Products
    • Fake Designer Items
    • Excessive Profane Language
    • Hacking Content
    • Racial Intolerance or Violence
    • Gambling or any Related Content
    • Pop-ups, Pop-unders, or Exit Windows
    • Manipulative Content to Improve Site Ranking
    • Content Promoting Illegal Activity

    Since AdSense operates using keyword generation, it is very easy for Google to detect these violations. Even some seemingly legitimate content, like a site selling home-brewed wine, for example, violates these rules. AdSense is not for your content.

    Cheating, by Any Other Means

    This is, of course, not an all-encompassing listing. There are innumerable methods of bypassing Google’s rules, many of them under the radar or yet undiscovered. AdSense continuously refines its system to new ways of click fraud, and chances are, any suspicious activity will be caught.

    Developing excellent, search engine optimized content is still the best way to make a profit off AdSense. One would also do well by promoting his site by legal means.
    Last edited by Karl; 20 March, 2009 at 13:03 PM.

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