Google has kicked-off a five week educational series on how to speed up your business in a slowdown. Every Thursday in June will bring a new tip with topics ranging from site usability to increased revenue. Tools-wise it will focus primarily on leveraging Google products and services such as Adsense.

In today's post, you'll hear from Avinash Kaushik, Google's own Analytics Evangelist, about the importance of understanding your traffic, analyzing how your site performs, and using data to make decisions. Here are a few small to mid-sized ideas that -- in Avinash's own words -- can add up to remarkable results for your website. They're all things you can do today with free web analytics tools, like Google Analytics.

Inside AdSense: Speeding up: the basics and Analytics