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Thread: High CTR - low traffic - no fraud?

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    gavenecko's Avatar
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    High CTR - low traffic - no fraud?

    I don't think I'm allowed to give specifics, but I have a pretty high CTR as compared to my site traffic. No fraud is going on, to make that clear.

    I was wondering if this is going to be suspicious when it comes time to get paid? My CTR isn't above 10% overall, but some days it is very much over that. I've been told that even 2% CTR is high.

    Excuse the typo in the title. =/

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    I would not consider 2% overly high. CTR will vary heavily from niche to niche. TechNoxx seems to average around 8% (tech-related). I Howd averaged around 12% (howto-related).

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    I understand CR (conversion rate) was a typo, right?
    It is going to be suspicious. As you say, even 2% is a huge CTR.

    But if you are really sure that no click fraud is going on, and you're not deceiving users (nor are your friends, your co-workers (!) or yourself clicking on your ads), I don't think you'll have any problems.
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    Quote Originally Posted by Charles View Post
    I would not consider 2% overly high. CTR will vary heavily from niche to niche. TechNoxx seems to average around 8% (tech-related). I Howd averaged around 12% (howto-related).
    I don't consider it overly high either. I don't know what those people are thinking that say it is. Perhaps jealousy? Great CTR for you though.

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    Quote Originally Posted by gavenecko View Post
    I don't consider it overly high either. I don't know what those people are thinking that say it is. Perhaps jealousy? Great CTR for you though.
    Personally, I don't think it's jealousy. More likely skill/time. Getting a good, yet consistent, CTR requires lots of testing.

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    2% isn't overly high for many niches. I wouldn't be worried of G getting suspicious if you are sure there is no fraud. I get paid regularly from a couple of sites with a CTR of about 16%. It all depends on the niche you are in + your ad placements.

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    nux
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    Like others have said, don't worry about any CTR that's too high. As long as it's legit traffic you're fine.

    One of my proxies, over the period of two months is up at about 4% CTR. Sometimes daily it's just under 10%.

    There's no reason Google wouldn't like a lot of your users clicking ads, as long as it's natural.
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    If the traffic is from SEs, you have no reasons to worry.

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    Quote Originally Posted by dmi View Post
    If the traffic is from SEs, you have no reasons to worry.
    The majority of my traffic on one site is from Search Engines. The majority (or maybe 50/50) is from referring sites and search engines.

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    Quote Originally Posted by gavenecko View Post
    I don't think I'm allowed to give specifics, but I have a pretty high CTR as compared to my site traffic.
    This doesn't make much sense to me. CTR is a percentage, while traffic is an absolute number per time period. You can't really compare the two. CTR, as a percentage, should stay roughly the same as traffic increases (but of course that means a greater number of individual clicks).

    However, what might be happening is that you really have very few visitors and hence [ame="http://en.wikipedia.org/wiki/Hasty_generalization"]your statistics are not accurate[/ame] (that auto-link-formatting thing messed up my link text). For example, one of my lamest sites gets maybe one real visitor every week or so, and those visitors often realise that the site is lame and then click an ad to go somewhere better. This means that my CTR for that site is often up in the tens of percent, but with so little data, the values are practically meaningless.

    Of course, Google know about this, and so they won't punish people who have a 60% CTR due to having 5 visitors one month, 3 of which clicked on ads.

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