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Thread: High Traffic/Low Adsense Potential - Strategies?

  1. #1
    Commandtree1985 is offline Unknown Net Builder
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    High Traffic/Low Adsense Potential - Strategies?

    Hi guys,

    I have identified a high traffic market sector (300,000 searches p/month) that I have a great deal of knowledge and experience in.

    I am thinking of developing a website to target these searches with high quality information and advice with a focus on giving the user the best experience as possible

    It is a relatively uncompetitive sector so I am confident that I can rank on page 1 quite easily for related search phrases once the site gets established using the seo knowledge I already have.

    Thing is, I want it to make a bit of money for my efforts and I am not sure I will be able to.

    Adsense for my keywords is pretty much non-existant as its a pretty uncommcercial sector (online, but not offline!) and similar sites have very poor ads as a result which don't encourage decent CTR's.

    I was wondering though - Given that Adsense ads are based on your content, if I were to do regular blogs and articles focusing on better paying keywords would this be a worthwhile strategy?

    So I would be bringing people in on a high traffic, uncommercial keywords (perhaps with consumer targeted affiliate ads on the home page) and then use well written, informative articles with more commercial keywords in them?

    Although its quite a uncommercial niche it closely links to MANY commercial areas so keyword stuffing better keywords isn't the plan, they will be woven into the fabric of the article.

    What do you think? I am new here so be gentle

  2. #2
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    It sounds like you're in a great position to build something worthwhile and make money doing it.

    I have a somewhat similar niche. My site has a couple hundred pages. 190 of those are for site visitors and to build the sites "authority" status. The other ten are "money keywords" that provide the vast majority of the sites revenue.

    Beyond AdSense, have you looked into possible affiliate marketing opportunities or direct ad sales to offline companies?
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  3. #3
    Commandtree1985 is offline Unknown Net Builder
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    Quote Originally Posted by Will.Spencer View Post
    It sounds like you're in a great position to build something worthwhile and make money doing it.

    I have a somewhat similar niche. My site has a couple hundred pages. 190 of those are for site visitors and to build the sites "authority" status. The other ten are "money keywords" that provide the vast majority of the sites revenue.

    Beyond AdSense, have you looked into possible affiliate marketing opportunities or direct ad sales to offline companies?
    I am only at the planning stages at the moment so I haven't given a great deal of thought into affiliate marketing/direct ad sales, though its definitely something I am looking to pursue.

    The affiliate sites I have come across do seem somewhat US-Centric (Commission Junction) and seeing as my site will be 100% UK orientated I need to try and find UK affiliates - any ideas/resources where to look?

    The challenge is finding ads/banners that will match my visitors, who are primarily looking for information, but may be tempted by good value products, services etc.

    Also, slightly OT but I am working on this project with a close friend/colleague and I am really exciting at getting this site launched in the new year

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    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    CJ is US-based, but they do have a good number of UK-centric offers.

    UK-based affiliate marketing programs include:

    Submit Your Webmaster Related Sites to the NB Directory
    I swear, by my life and my love of it, that I will never live for the sake of another man, nor ask another man to live for mine.

  5. #5
    Commandtree1985 is offline Unknown Net Builder
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    Many thanks - I will work through that list when I get chance

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    Dr. Stavros is offline Net Builder
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    My lame period-dramas website mainly gets visitors from the US and the UK. When targeting the UK viewers, we use Amazon.co.uk Associates and BBC Shop via Commission Junction (although it's apparently also available via Buy At).

    Of course, these might not be appropriate for your mystery niche.

    By the way, we never make any money!

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    Will.Spencer (14 September, 2009)

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    leeds1 is offline Unknown Net Builder
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    I use tradedoubler and OMG in the UK

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    Will.Spencer (14 September, 2009)

  10. #8
    Commandtree1985 is offline Unknown Net Builder
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    Note got anywhere with this yet - Still waiting on the initial designs as my friend has been quite busy recently.

    I don't mind waiting too much as he is a very capable designer/builder and will do a great job! Still the waiting around give me the motivation to start learning a bit of HTML/CSS myself

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