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Thread: How do you monetize an e-commerce with Adsense?

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    Franc Tireur's Avatar
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    How do you monetize an e-commerce with Adsense?

    I am recently trying to monetize my articles on my e-commerce with Adsenses and have a few questions for you.

    I've got around 35 articles that contains Adsenses with one slot on each top page.

    My site has more than 200 pages but I prefer not the put the ads on each page, particularly the page products, because I don't want my visitors going away and bother my customers with ads.

    I am not looking to make a fortune with Adsenses, just a study little extra income to help my site with more advertising.

    How many articles in your personal opinion are necessary to make, let's say $5 or $10 a day.

    Thanks
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    ReformedSinner is offline SEO Enthusiast
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    I wonder, why would you want to monetize an e-commerce site with AdSense? Why don't you just focus on selling your products? That's what an e-commerce is supposed to do.

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    As mentioned above, an e-commerce site is not a good place to put AdSense. If that is what you are doing, you are sending potential customers to your competitors.

    Unless you are in a niche with a high payout, you will need hundreds of articles and thousands of visitors per day to make $5 to $10 daily from AdSense. The real key is traffic. A smal percentage of visitors will click on the ads. Most will not. You need to be able to drive lots of free traffic to your site.
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    Quote Originally Posted by ReformedSinner View Post
    I wonder, why would you want to monetize an e-commerce site with AdSense? Why don't you just focus on selling your products? That's what an e-commerce is supposed to do.
    Why not? I want to monetize my articles, not just focusing on selling my products.

    E-commerce owners are monetizing their e-commerce, that's a fact.

    So anybody can answer my question: How do you monetize an e-commerce with Adsenses?
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    Quote Originally Posted by Natural Elements View Post
    Why not? I want to monetize my articles, not just focusing on selling my products.

    E-commerce owners are monetizing their e-commerce, that's a fact.

    So anybody can answer my question: How do you monetize an e-commerce with Adsenses?
    The issue is that you could loose sales to a competitor. You can use the competitive ad filter to minimize this.

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    That's true, but most of my competitors don't use Adwords.
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    Your question is very vague. How to you monetize an e-commerce with AdSense? You simply sign up for an AdSense account, generate the code using the AdSense tools, and then place the AdSense code in your web pages.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    You really have to look at the revenue per visitor numbers. You may be able to monetize your traffic better with eCommerce, or you may be able to monetize it better with AdSense. The only way to know is to test.

    I'd recommend reading SEOTherapy's How to Increase Your Conversion Rate by Doing A/B Split Testing and Karl's Maximize Ad Revenue Through Testing.

    Quote Originally Posted by Natural Elements View Post
    My site has more than 200 pages but I prefer not the put the ads on each page, particularly the page products, because I don't want my visitors going away and bother my customers with ads.
    That seems like a decent model. In theory it will improve revenue per visitor on your low-profit pages without impacting revenue per visitor on your high-profit pages.

    Quote Originally Posted by Natural Elements View Post
    How many articles in your personal opinion are necessary to make, let's say $5 or $10 a day.
    It's not really "how many articles" as much as it is "how many visitors". I have single articles which earn more than $10/day -- but I also have articles that have been online for years and have not yet earned $5 total.

    A better metric is page views. Let's use $5 as an average estimated CPM. To earn $5/day, you will need 1,000 page views. Double that and you're up to $10/day.

    Do you know the average eCPM or revenue per visitor for your eCommerce site before you added AdSense?
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    Quote Originally Posted by Will.Spencer View Post
    You really have to look at the revenue per visitor numbers. You may be able to monetize your traffic better with eCommerce, or you may be able to monetize it better with AdSense. The only way to know is to test.

    I'd recommend reading SEOTherapy's How to Increase Your Conversion Rate by Doing A/B Split Testing and Karl's Maximize Ad Revenue Through Testing.



    That seems like a decent model. In theory it will improve revenue per visitor on your low-profit pages without impacting revenue per visitor on your high-profit pages.



    It's not really "how many articles" as much as it is "how many visitors". I have single articles which earn more than $10/day -- but I also have articles that have been online for years and have not yet earned $5 total.

    A better metric is page views. Let's use $5 as an average estimated CPM. To earn $5/day, you will need 1,000 page views. Double that and you're up to $10/day.

    Do you know the average eCPM or revenue per visitor for your eCommerce site before you added AdSense?

    I was around 17c per visitor in 2007, 12c per visitor in 2008 and 5c per visitor in 2009. So you can imagine how bad it is right now
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    Quote Originally Posted by Natural Elements View Post
    I was around 17c per visitor in 2007, 12c per visitor in 2008 and 5c per visitor in 2009. So you can imagine how bad it is right now
    With AdSense I am about 1c per visitor.

    Of course, it's a lot easier to get traffic to my information pages than it is to get targeted traffic to eCommerce pages.
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