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Thread: Improve Your AdSense Performance

  1. #1
    Will.Spencer's Avatar
    Will.Spencer is offline Retired
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    Improve Your AdSense Performance

    Most AdSense publishers are working to increase their revenue from the AdSense program.

    Here are a few tips to get you on the right track.


    Tear Down the Borders

    Remove borders on your AdSense ads. Web visitors eyes wander around the screen, and borders stop them from wandering.

    Removing borders from your AdSense ads can lead to a significant boost in CTR.

    Use Matching Fonts

    Match the font of your site content to the fonts of the AdSense ads.

    Use Matching Colors

    Match the colors of your AdSense ads to the colors of your site content. Make the ads look like content and more visitors will look at them.

    One exception to the color matching rule is sites that are designed to appeal to scammers and spammers. Those sites sometimes perform better with highly contrasting colors.

    Use Blue Links

    Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.

    Use Big Ads

    Larger ads outperform smaller ads. Wider ads also outperform more narrow ads.

    The Large Rectangle (336x280) is the best performing ad unit.

    Use Lots of Ads

    Google allows you to use three ad units on each page. Use them all. The more ads you have, the higher your Page CTR will be.

    Link units, referral units, and Google AdSense for search boxes, will also increase revenue, but not as significantly.


    Place Ads Above the Fold

    "The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.

    Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.

    Place Ads on the Left

    Web users are accustomed to seeing menus on the left side of the web page. Move your menu to the right and place your AdSense ads on the left.

    Use the Heat Map

    Use the Google AdSense Heat Map to determine where to place ads. The darker spots are areas where users spend more time looking. Place your ads in the darker areas.

    Integrate Ads with Content

    Visitors will be reading your content. Keeps your ads as close to your content as possible to ensure that the visitors also look at your ads.

    Use Custom Channels

    Use AdSense's Custom Channels to test the performance of different ad sizes, placements, colors and fonts.

    Don't use Low-Paying Competing Ads

    Don't clutter your page with competing ads that don't pay. If a user clicks on an ad that pays you $.01, they are not clicking on an ad that pays you $.20.

    Use URL Channels

    Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings. Focus your efforts on building pages like that.

    Use an AdSense Reporting Package

    Google only supports 200 channels. If you have more than 200 pages, use AdSense reporting software or the new integration with Google Analytics to give you better insight into your AdSense earnings.

    Don't Compete for Other Peoples High Paying Keywords

    If a keyword is on a list of high-paying keywords, that means that thousands of spammers are already competing for that keyword.

    Don't be a follower. There is no money in being one of the crowd.

    Do Compete for Your Own High Paying Keywords

    Monitor your AdSense URL channels to determine which keywords are making you the most money. Compete for those keywords. Build more pages optimized for similar keywords. Get inbound links for those keywords. Spend your time and efforrt on the keywords which are making you money.

    Increase Traffic

    In the long run, the best way to increase AdSense revenue is to increase traffic to your web site.
    Submit Your Webmaster Related Sites to the NB Directory
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    Shenron's Avatar
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    Quote Originally Posted by Will.Spencer View Post

    Don't be a follower. There is no money in being one of the crowd.
    I love this one, still I'm starting a new project on databases, which I'll reveal at a later point.
    I'm sick of sites promoting their own products only.

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    DomainMagnate's Avatar
    DomainMagnate is offline Super-Duper Moderator
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    Good stuff, Will!
    I use most of these and need to implement more tracking as well.


    Also use link units and search as they can be a nice addition.

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    freexs.org is offline Unknown Net Builder
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    Great tips!

    bad enough that AdSense reporting within google analytics is still not available for me

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    Mr.Bill is offline One is glad to be of service
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    Use Lots of Ads

    Google allows you to use three ad units and one link unit on each page.

    Use them all. The more ads you have, the higher your Page CTR will be
    You can actually use three ad units and 3 link units

    Google AdSense program policies allow you to place up to three ad units and three link units on any page
    Also be sure to use the Competitive Ad Filter

    Reverse IP Check ಠ_ಠ Proxy Sites
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    Will.Spencer's Avatar
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    Quote Originally Posted by Mr.Bill View Post
    You can actually use three ad units and 3 link units
    Very true; I keep forgetting that Google changed that rule.

    Thanks man!

    Quote Originally Posted by Mr.Bill View Post
    Also be sure to use the Competitive Ad Filter
    Google says that doesn't work to increase revenue. They say that their algorithm automatically displays the ads which will make you the most money.

    I've tested, but the results have been horribly inconclusive.
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    Shenron's Avatar
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    Same here.
    I've tested that, but it's useless, specially because foreign traffic displays totally different (low paying) ads you just can't filter

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    DickTracy is offline Newbie Net Builder
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    Will, two of your points seem to conflict:

    Use Lots of Ads
    Google allows you to use three ad units and one link unit on each page.
    Use them all. The more ads you have, the higher your Page CTR will be.
    Don't use Low-Paying Competing Ads
    Don't clutter your page with competing ads that don't pay. If a user clicks on an ad that pays you $.01, they are not clicking on an ad that pays you $.20.
    If a site uses three ad units, the ads in the third block might be worth 1-5 cents but those in the first block 20-50 cents. So are people not better sticking to less ad units, in the hope that everyone who clicks is doing it on expensive ads (although CTR will inevitably fall slightly)?

  10. #9
    Will.Spencer's Avatar
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    You're right, I should have been more specific. The low-paying ads I had in mind are from ad networks that pay less than even clicks on the 3rd AdSense block.

    There are, unfortunately, quite a few networks that fall into that grouping.
    Submit Your Webmaster Related Sites to the NB Directory
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    Some nice tips Will, thanks!

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