While it doesn't look like the best change, it's good to see AdSense playing around with new formats and options. Hopefully, it will be for the better and provide a temporary cure to AdSense-blindness.
We're excited to announce a revamped design of three of our AdSense for content ad units! After analyzing publisher site layouts and reviewing requests around the world, we decided to make our formats more space-efficient and visually pleasing by changing the layout of the text. We spent a lot of time experimenting with different possibilities, and we're starting with changes to the following ad units:
* Leaderboard (728x90): the title, description, and URL are now arranged in rows instead of columns (except in the case when only one ad is showing)
* Medium and large rectangles (300x250, 336x280): the URL is now in the same line as the title
In certain cases, you'll also see a few minor adjustments to the font size. For example, the font size for the leaderboard with four ads is much more readable. Please note that these changes will roll out over the next few weeks.
During testing, the redesigned ads performed extremely well. We'll continue to experiment and innovate on our formats to help you monetize your content, and we encourage you to submit ideas in the comments below.
Very interesting. I wonder how this is going to affect CTR, and overall earnings.
I spose it's in Google's best interest to increase CTR. And they're some dudes I'd want working for me
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The leaderboard change looks OK.
The change on the rectangles looks like hell.
I'm tempted to try 250x250's, just to get away from this ugliness.
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For a couple of days I see my Adsense earnings cut to half. It might a coincident though that I experience earnings decrease at the same time new Adsense layout is being rolled out.
2 of my sites have a content structure like the new leaderboard design, I adjusted my sites just a little and it seems to improve the earning.