Thread: No Meta Information, in line with Adsense TOS?

Are sites without meta information, that is without keywords or description against Adsense TOS?

Of course not. In fact, I don't usually use meta keywords (it's useless anyways) and meta descriptions often aren't even used for search queries (it's just a suggestion, Google especially would likely pull a snippet from your page most relating the the query instead).

Originally Posted by mdvaldosta

Of course not. In fact, I don't usually use meta keywords (it's useless anyways) and meta descriptions often aren't even used for search queries (it's just a suggestion, Google especially would likely pull a snippet from your page most relating the the query instead).

Thanks a lot for the info. You have confirmed what I had suspected, and thus I will put less effort, if any, into keywords and description.

Cheers,
H.

Originally Posted by Habaku

...I will put less effort, if any, into keywords and description.

If you're trying to please Google, then paying less attention to meta keywords will save you some time. However, you can use the meta description to your advantage. I often write some text that encourages people to click on the URL. You can do this with your title tag of course, but you can elaborate on the title in your description and say something that might make the user more likely to check out your site.

Originally Posted by Habaku

Thanks a lot for the info. You have confirmed what I had suspected, and thus I will put less effort, if any, into keywords and description.

Cheers,
H.

The keywords and description meta tag help with the adsense ad targeting. So they are useful to have.

you can elaborate on the title in your description and say something that might make the user more likely to check out your site.

This is both correct and important. The description doesn't matter for adsense terms and conditions, and the description isn't always used in the SERPS, but it often is - and a carefully worded description is a great opportunity to increase click through rate to your site.

Likewise, as Bogart says, as they help with ad targetting it's also a good thing to have them.

Originally Posted by Habaku

Are sites without meta information, that is without keywords or description against Adsense TOS?

Using no meta information is not against AdSense TOS. But I think meta tag is not useless. Search engines may crawl sites according to meat description and keyword.

The meta information is also very useful for sites that are heavy on images and have little written content.