Smart Pricing: Search Engine Traffic
Sometimes, determining whether your clicks are smart-priced is no easy feat. From one topic to another, and from one advertisement to the next, click value fluctuates. If your clicks earn you a very small amount, you may be under Smart Pricing; although there is no absolute way of knowing this.
You can observe your click values and see if any positive changes occur after some experimentation. A course of action could be to show AdSense only to traffic from search engines.
Showing AdSense to search engine traffic is just logical, as it is likely that only a certain type of visitor clicks on AdSense ads and actually purchases an advertiser’s product or service. It is not a regular viewer, or any of the legions of visitors from Digg or StumbleUpon, but visitors led to your page by search engine results.
This may cause you to get a lower number of clicks, although it should help your numbers rise, due to a larger conversion rate, as well as greater click-through rate. You may need to let the system work for some time before any benefits become apparent, while with this closely watching and managing your revenue. There is a chance that you were not smart-priced if your revenue does not increase. Revert to your earlier system if this happens.
If you determine that your site is not under Smart Pricing, you can stay with displaying AdSense only for traffic from search engines. The likelihood is high that visitors who go to your site from the search engine results will click on your advertisements. If you own many sites, and use AdSense on a number of them, you will want to avoid messing with AdSense. One site getting smart-priced means that the rest will be similarly affected.
Working with WordPress: AdSense for Search Engine Traffic
WordPress users have a solution to the aforementioned dilemma through a couple of plug-ins. These are the Shylock AdSense plug-in and the Who Sees Ads plug-in.
The Shylock AdSense plug-in does most of the work by placing the advertisements for your site. Shylock allows you to dictate where the ad appears, while appending AdSense code to every post. Many plug-ins need you to enter an HTML comment manually for the ad’s location. This gives you better control as to the ad layout, although it also means that you cannot relocate these ads without modifying every post.
One of the Shylock plug-in’s main features is displaying advertisements on posts that have been shown for a particular number of days. Setting this option to a week means that advertisements will not show on any newer posts (thus meaning that the bulk of regular visitors and social traffic will not spot these.
Due to this option within Shylock, click-through rates and advertiser conversion will surely get a boost, although there are some concerns. One is that this method only works for the advertisements within the body of the post, and that everyone will see any ads in the sidebars. Also, social traffic, users who follow links, and some habitual viewers will want to browse through older posts; and ads will be shown to them.
If you earn good money from your sidebar, it is unlikely for you to relinquish. You can tweak the sidebar and the plug-in to show advertisements to search engine traffic only.
The Who Sees Ads plug-in is another option. The plug-in can focus on search engine traffic and show ads to this segment only. It operates with the widely-used AdSense deluxe plug-in, which has the ability to manage advertisements in the post body and the sidebar, as well.
If your site uses AdSense Deluxe, or if you integrate AdSense code manually, work with this solution. The plug-in’s website has detailed instructions on setting up, including how to show ads only to search engine traffic.
Many site owners want to avoid going under due to Smart Pricing by AdSense, yet many of the otherwise profitable blogs are prone to getting smart-priced. Fixing this may require displaying ads only to search engine traffic. Also, test your settings first. A blog may have low click-through rates and not be smart-priced. It could be well worth your time and effort to conduct experiments with AdSense while keeping a close eye on your numbers and your income.