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Thread: AdWords -> ClickBank Arbitrage

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    Will.Spencer's Avatar
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    AdWords -> ClickBank Arbitrage

    I'm an SEO guy. I do very little with PPC. I've been playing with PPC recently because sometimes PPC makes a lot of sense.

    I recently purchased downloadfixer.com. Yes, I know it's an odd domain for a landing page about registry cleaners.

    I bought it to see how it was built and to (legally) steal the content for some of my other sites. That's done and now I own this cute little web site with very little purpose in life.

    It won't be difficult to track the results of this AdWords campaign -- DownloadFixer has never made a single sale.

    Do you have any tips for me on how I can optimize this business model?
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    DomainMagnate's Avatar
    DomainMagnate is offline Super-Duper Moderator
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    I'm not a PPC guy myself either, but that page looks good. Although I'd probably try to have something "important" above the fold - either the top recommended product, or the email form. Also I think that template is too narrow.

    This is a fairly competitive niche, so would be interesting to see how that site performs

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    dcristo is offline Newbie Net Builder
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    I like the design but it needs improvement. I'd make it wider so you can have more important information above the fold. I'd also change to headline to something more attention grabbing.

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    That site is cute, but the site design is not professional enough for your business promotion. Better you redesign it with different concept. Personally I wouldn't prefer this cute little site to take service . Anyway, nice try. Good luck!

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    Will.Spencer's Avatar
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    225 clicks from AdWords so far; 0 sales. $6 down; $0 up.

    I'll probably put $100 into this test.
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    225 on $6, you gotta be hitting just the content network then? My experience is if an ad is well written to weed out the less targeted clicks and your sales page is decent then a 1:200 conversion ratio is about average from content network traffic. Your sales page is okay, there's a few things I would do differently, and some graphics I'd change (like the "3nd" star should be "3rd"), but it's an overall decent offer so should be able to do okay.

    By weeding out the less targeted clicks, what I mean is the ad headline and offer shouldn't be trying to drive clicks, but rather attracting the most targeted buyers/traffic. For example, if I was building an email list of people who apply for free offers online then 2 possible headlines might be "Get A Free Such-N-Such" or "Apply For Our Such-N-Such Giveaway".

    Both headlines would work to drive clicks, but the second would pre-qualify the traffic a little better because it implies there is a signup form on the other side of the click, so people who won't submit forms or just don't want to share personal info are discouraged up-front from clicking the ad.

    What's the point in paying for all those useless clicks; unless branding your site with the AdWords campaign is part of your strategy.

    Without knowing what your ad copy is or what sites/keywords you're targeting it's impossible to offer anything more specific, but hopefully something in my rambles is helpful.

    Good luck with the campaing testing.
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    Quote Originally Posted by Obannonsleap View Post
    225 on $6, you gotta be hitting just the content network then?
    Definitely. 93.18% of my impressions are on the content network and 6.82% are on the search network. Search is working far better, of course. Search has a CTR of .27%, compared to a CTR of .05% for the content network.

    Quote Originally Posted by Obannonsleap View Post
    My experience is if an ad is well written to weed out the less targeted clicks and your sales page is decent then a 1:200 conversion ratio is about average from content network traffic.
    1:200 -- that sounds like a good planning number!

    Quote Originally Posted by Obannonsleap View Post
    By weeding out the less targeted clicks, what I mean is the ad headline and offer shouldn't be trying to drive clicks, but rather attracting the most targeted buyers/traffic.
    I'm starting out with this:
    Registry Cleaner Warning
    Don't buy a registry cleaner
    until you've read our reviews!
    www.downloadfixer.com
    Quote Originally Posted by Obannonsleap View Post
    Without knowing what your ad copy is or what sites/keywords you're targeting it's impossible to offer anything more specific, but hopefully something in my rambles is helpful.
    I started off with targeting every keyword Google recommended. I removed some keywords that were too generic to perform well and all keywords with the word "free" in them.

    The keywords that I'm keeping and are generating clicks are:

    • registry booster
    • registry cleaner
    • pc speed
    • speed up my computer
    • pc error
    • computer speed
    • windows cleaner
    • computer problems
    • reg cleaner
    • windows xp registry
    • speed up your computer
    • regcleaner
    • registry repair download
    • fix windows errors
    • complete registry cleaner
    • registry cleaner reviews
    • best registry cleaners

    Quote Originally Posted by Obannonsleap View Post
    Good luck with the campaign testing.
    Thanks very much for your post! You've really helped motivate me to improve the quality of this test.
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    For the content network you definitely want to be aiming for a CTR higher than 0.10% - some of my campaigns are up to 1% so it definitely possible. Getting a higher CTR will mean you can increase your volume and decrease your avg CPC.

    You also want to be monitoring what percentage of people clickthrough on your landing page. Personally I would be trying to get the reviews of the products higher on the page - maybe only have one paragraph and then get intothe reviews?

    Generally I spend the amount of the payout on the offer before looking into what keywords are doing well. After 3-5 times the offer payout has been spent and I have no conversions I generally kill the campaign - depends on the niche though.
    Programmer, web developer and entrepreneur.

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    Wow, I guess I said something useful with my first posting here, always happy to motivate others but I fear I may have set the bar too high for myself now lol.

    Personally, I rarely worry about CTR's unless they fall super low. As my earlier post pointed out, I actually try to discourage clicks from lesser qualified traffic with my headlines and ad copy. I only want to pay for the most targeted traffic that's more apt to convert for me. If that means I get a lot less clicks, I'm happy with that, provided the clicks I am getting are converting at reasonable rates.

    Will, that ad copy is pretty good, it targets people specifically seeking the product already so should be doing a good job of pre-qualifying visitors for you. Screening out "free" is a great move too.

    My only additional suggestion might be to split your keywords into about 5 or 6 groupings, and create a "tweaked" landing page for each grouping of keywords.

    For example, I would put "pc speed", "speed up my computer" and "computer speed" together in one group, then make a duplicate landing page from your main page and tweak the copy of the new page slightly to better target those terms, and visitors looking specifically for faster PC performance.

    Then I'd do the same with the rest of the keywords you're targeting as well, I'd split them into related groupings and create slightly tweaked landing pages for each grouping. It improves quality scores and better targets the visitors you bring in.
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