I agree with tetrapak. I've been doing affiliate marketing since 2005 and have never found affiliate banners to be effective. It doesn't seen to matter whether they are banners in the header or the sidebar. I see lots of clicks, but few sales. An affiliate link has to be directly related to the topic on the page.
My best bang comes from writing articles about gift idea and then providing links where visitors can see the products. The links can be within the content or through merchant logos at the end of the article. I do use Amazon, but also about 50 other merchants that I have relationships with.
"It's inexcusable for scientists to torture animals; let them make their experiments on journalists and politicians." -Henrik Ibsen
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