Evaluate and Select Which Products To Sell
Whenever you're starting a new sales campaign, whether it be an online store, affiliate sales, a physical store, or even an ebook franchise, there are certain things you will need to do in order to sell your products. This article will focus mainly on actually choosing which products in particular that you want to sell and researching those select items in order to tell your customer why they should buy your products rather than the countless numbers of other stores that are available on the market. This process won't be easy but if you apply a little creativity and hard work, following these steps will certainly pay off in the longrun.
Picking A Theme
The first thing that you need to do in order to start your campaign is to pick a theme in which you concentrate your selling abilities. To open a wide store with loads of different types of items may be good for a big business, you should start off with just picking a small range of specific products that you exceed in selling on the market. You want your company to be the best in selling one particular type of product. Say, for example, if you wanted to sell kitchen accessories because you know they sell. You would want to focus on just kitchen accessories. Your company would be the market's expert on everything dealing with kitchen accessories and appliances. By opening your store as a kitchen accessories industry, you will be responsible for selling utensils, wine glasses, cups, plates, toaster ovens, microwaves, pots, pans, can openers, spatulas, oven mitts, salt and pepper shakers, and anything else that you can think of that has to do with the kitchen. Think about your own kitchen and what you would generally have to buy if you were moving into a new home and sell all of those items. If you're focusing on kitchen appliances, however, don't sell guitars. At least, not yet, anyway. By focusing all of your attention on what theme, you will show customers that you specialize in what you do and that you will provide them with the best products and customer service available.
The next step that you will need to do, after picking a theme, is to decide what sells and what doesn't sell. You'll most likely sell all of your products at some time or another but you need to figure out which items people buy more often and items that are related to that product. For example, if you were to sell kitchen accessories, referring back to our original example, and you notice that in the average month, you sell five sets of plastic cups, six sets of silverware, three sets of plastic plates, and twenty-three glass wine cups, then you can deduce that many of your customers are either wine collectors, starting a china set, or just happen to drink a lot of wine/alcohol. Once you've figured this out, you can now market specifically to these wine lovers by including special deals along with the wine products. For example, if a wine glass from your store costs $12 and a bottle opener costs $8 then you might want to include a deal such as "For an extra $4, you can have a bottle opener with your glass" or "For every two wine glasses you purchase, you get a bottle opener for free". Don't forget to sell your other products but market to those people in particular as they buy a high dollar item in large quantity. If, on average, you sell twenty-three glass wine cups this month, then sell thirty-three glass wine cups next month and sell more related items as well. What many online stores do, such as Amazon and Walmart, in order to market to their customers is to show related items on every page. For example, if you search Walmart.com for "unlocked Nokia" then at the bottom of the page you'll see a section that says "People Who Search For "Unlocked Nokia" Purchased" and then under that it lists the "Motorola SLVR L7 Black Unlocked Music Phone", the "AT&T PrePaid Samsung A177 GoPhone", and the "T-Mobile Nokia 1661 Prepaid Phone". Each of these search results show the price for that specific item usually the rating that the specific item has received from its customers. By doing things like this, you'll grab your customers attention and make them really interested in the products that you have to offer.
After you establish the main type of item that you're going to sell, you might want to start thinking about branching out into other things. For example, you've now figured out that most of your customers enjoy wine so instead of just selling kitchen appliances and accessories, you might want to think about getting a liquor license and selling wine and other types of alcohol in your store as well. You gotta think about the mindset that the customer is in. If they're buying wine glasses then they're probably going to be buying alcohol from somewhere, whether that's from a local store or from online. Offer discounts and special deals to give your customers a reason to buy their alcohol from you rather than someone else. Don't just stop at selling alcohol, either. You can also branch out into selling the most common ingredients for recipes or even selling ingredients that are often to find. You don't necessarily need a gimmick if you can show your customers that whatever they need relating to the kitchen and dining room, you can provide it for them. That's how you get repeat customers. You need to give them a reason to not go anywhere else for what they're looking for. Be sure to include competitive prices, a wide variety of products, high quality items, and excellent customer service. If you can do that, then there's no reason that you're store can't go from rock bottom to Number 1 in the industry.
I hope that this article has given you an idea of how marketing works and that you now have a grasp on how to decide on which products that you want to sell in your store. There are plenty of other things that will boost your sales but if you follow the basic foundation of the content found on this page then hopefully you will be able to start seeing some progress in your marketing abilities. Don't stop here, as this is just the beginning of crafting your store and framing your strategies, but you should now be on your way to actually selling products that relate to your customers. Follow these principles and your customers will keep returning to your store for all of the things that they need revolving around your specific theme.