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Thread: How Long to Run an Affiliate Marketing Ad

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    How Long to Run an Affiliate Marketing Ad

    Hi,

    Just wondering How long would you guys say is the most time you would run a banner advertisement?

    I have had an ad on my one site for 30 days the ad has been clicked 160 times. However NO sales as of yet When a person buys my end is $40. The banner ad has been seen by 10,000+ UV

    Would you switch the banner ad to a different banner ad from the same company, or find a different company?

    What formula do you use in testing your ads?

    What do you feel is a good rate of return?

    Thanks in advance

    Sami
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    A lot of those "clicks" are not clicks at all. They are bots following the hyperlink path. The only easy way to eliminate the bots is with JavaScript ads. Bots cannot execute JavaScript.

    Also, the more expensive the product is, the fewer the number of people who will buy it. With a $40 commission, that is probably an expensive item.

    I have some banner ads that were clicked over 1000 times with zero sales. Very few breathing people click on banner ads today.

    Today if I get any commissions at all the ad is successful.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    The only banner Ads that are worth having are Adsense units IMO. Still generating income like clockwork after over a decade for me. But now, we need to focus on branding and user engagement to sell our sites for billions of $ to FaceBook and Google Well, even if we fail miserably we may net say $100K

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    Majority of people on the net are really blind to banners and links.
    Really has to be a super banner and a great link to get clicks.

    Think of your own surfing.
    Do you really click on banners of every site you go to?
    Or click on links? unless they lead to something you really want to go to.

    Yes, I get hundreds of clicks on banners and links.
    And maybe one sale every 1000 clicks.

    Bottom line?
    Numbers game, all it is now.

    Despite what one may think, google and facebook etal just do not buy sites and blogs willy nilly.
    Has to really peak their interest and either fit in with what they have, or a good reason to branch out into something new.

    Look at the guy who started up WhatsAPP.
    10 years back, facebook would not hire this guy at all.
    Now, facebook buys his WhatsAPP for 19 billion dollars!

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    Quote Originally Posted by iowadawg View Post
    Look at the guy who started up WhatsAPP.
    10 years back, facebook would not hire this guy at all.
    Now, facebook buys his WhatsAPP for 19 billion dollars!
    I's like to see how they did the math to arrive at the sale price. The company only does $20 million in revenue. Based on the numbers I can see, it's worth about $100 million at best.

    Ruth Marcus: WhatsApp, a modern American success story - The Washington Post
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Whatsapp?
    Seems now, wife and more and more of her family are downloading and using.
    Neat really.
    Send voice messages to others who have the app.
    Those on text plans, where one pays for so many texts?
    No longer have to text!

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    Hi,

    Quote Originally Posted by Andy101 View Post
    The only banner Ads that are worth having are Adsense units IMO.
    I would like to, however Adsense decided that they don't like my site I still have my account, they just won't allow ads to that site any more.

    So I am trying to find alternative ways to earn money.


    Quote Originally Posted by iowadawg View Post
    Majority of people on the net are really blind to banners and links.
    Really has to be a super banner and a great link to get clicks.

    Think of your own surfing.
    Do you really click on banners of every site you go to?
    Or click on links? unless they lead to something you really want to go to.

    Yes, I get hundreds of clicks on banners and links.
    And maybe one sale every 1000 clicks.

    Bottom line?
    Numbers game, all it is now.
    I do click some banners ads and the amazon banner ads are being clicked and making sales

    It might just be the cost.

    I was thinking of putting some higher end sale items on the site trying to get bigger $$$ if someone bought. The highest priced item I have ever sold was $90 These are items that are selling for $500 $1,200 and up. It would be nice if some of them sold.

    Right now I am selling a lot of $5 and $14 items but you really need to sell a bunch at that rate to earn any money.

    That is why I was asking how long should I leave ads like that up?

    Thanks

    Sami
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    I used to do well whenever there was a natural disaster by running ads for electrical generators and then sending people to one of my Amazon affiliate data feed pages that sold generators. The curious thing was that after a few weeks, about half of the generators were returned and the commissions extracted from my account. That was frustrating. I did not think that people would pay to ship back heavy items like generators.

    Another trick the worked well was to run AdWords ads for a few days whenever a Hollywood celebrity died. You had to move fast because within a day or two the first page bids went from $0.20 to $4 or $5. Once the bids get past $0.50, it's hard to make money. That was also at a time when movies sold for higher prices than today. I would point the ads to pages in my sites that sold movie collections, rather than individual movies. I sold a lot of Don Knotts move collections when Barney Fife assumed room temperature.

    You will always sell a lot more $5 items than higher priced items. Cheap items are "impulse buyer" items, which means they do not think too hard when it comes to cheap items, but they do want to think about more expensive items before they buy them. The reason why almost every infomercial item advertised on TV is sold at $19.95 or 2 easy payments of $19.95 is because $20 is the psychological threshold for most impulse buyers. They will sell more than twice as many items at $19.95 as they do at $20.95.
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    I have found that more and more people like the idea of being able to purchase an ebook and download it to their kindle or other tablet.
    I love that part, and it does make me money at amazon.

    Look at it this way.
    Think Wal Mart would last long if they only sold high end items?

    So it is nice to have a mix on your site.
    High end and low end.
    Sell lots of low end, and be happy with the high end sale when it happens.

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    Hi,

    Quote Originally Posted by TopDogger View Post
    Another trick the worked well was to run AdWords ads for a few days whenever a Hollywood celebrity died. You had to move fast because within a day or two the first page bids went from $0.20 to $4 or $5. Once the bids get past $0.50, it's hard to make money.
    Great tip for earning money.

    Quote Originally Posted by iowadawg View Post
    Look at it this way.
    Think Wal Mart would last long if they only sold high end items?

    So it is nice to have a mix on your site.
    High end and low end.
    Sell lots of low end, and be happy with the high end sale when it happens.
    If you are a fan of Wal Mart I feel for you. I do understand the analogy I just do not shop there. In the last 10 years I would bet that I have spent less then $100 at that big box chain total.

    Wal Mart was started in 1962. It is just this generations store. My guess it will last about as long as Montgomery Wards, or Ben Franklin.

    Tiffany & Co. was Founded in 1837

    High end quality items will last the test of time.

    I do want to have a mix on the site however you only have so much space that you can run ads and if they are not selling then the ad space is wasting space.

    I'll keep the ad on for another mo if no sales I'll drop back down to the cheap stuff.

    So if it is a NUMBERS GAME I'll need to work on driving more people to the site.

    Sami
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