It can be difficult to structure an affiliate website to satisfy the requirements to get good conversion of click-through s to an offer and provide lots of themed content with good site navigation.
The standard approach of say a blog is to have a sidebar full of distractions, but a landing page tends to focus the visitor towards clicking a button or filling in an email form.
One experiment that I am trying now is to have a single-column web site where the navigation links are in the footer.
Then there are few distractions from the main content, and the call to action/banner Ad etc.
Bloggers may well have a different approach i.e. they want their sponsor Ads to be visible as much as possible to attract sponsorship from advertisers.
But for affiliate marketing, I think that it is better to avoid the side-bar clutter.
Share your thoughts ...
My first thought about moving the navigation to the footer is that a lot of people will not scroll down to look for it in the footer. They are probably more likely to hit the back button.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin
My idea is that they click on the affiliate link rather than exploring the site.
Yeah, I think that is the ideal way to get conversions, but I omit the Ad after the first paragraph if I think that it will compromise the integrity of the page, as tempting as it may be.People either scroll down or they stay on top and move away.
I usually place an ad after the first paragraph which the visitor sees right away.
Then for those interested in more, I place the call for action on the bottom.
It is also good to actually clarify everything even the tiniest details. The better it is to have a screenshots on step by step instructions to convert visitors to a sale. I found out most of my visitors don't actually know where to go when I provide them my referral link so I tried to add details and screenshot to where they should go after it. And I made them sign up through it.
I have come across this great strategy before. It's powerful. You could also provide them with a pdf download of a guidebook with your affiliate links embedded in it.I found out most of my visitors don't actually know where to go when I provide them my referral link so I tried to add details and screenshot to where they should go after it.
Another thing to try is hypnotic writing to suggest to the visitor what they should be thinking. I tried this once and thought my page copy sounded weird, but I got a quick sales conversion of a clickbank product much to my amazement.
And for people with ADHD (Attention Deficit Disorder) you can try highlighting snippets of paragraphs so they can scan your sales copy and implant the keywords such as "buy" in their brain as they get closer to the call for action.
You need to look at your visitors like little children and pre chew everything for them.
A small paragraph hyping up the link and then just a short
"ready for the real deal? Click here"
Seems to work better than a simple text ad.