It can be difficult to structure an affiliate website to satisfy the requirements to get good conversion of click-through s to an offer and provide lots of themed content with good site navigation.
The standard approach of say a blog is to have a sidebar full of distractions, but a landing page tends to focus the visitor towards clicking a button or filling in an email form.
One experiment that I am trying now is to have a single-column web site where the navigation links are in the footer.
Then there are few distractions from the main content, and the call to action/banner Ad etc.
Bloggers may well have a different approach i.e. they want their sponsor Ads to be visible as much as possible to attract sponsorship from advertisers.
But for affiliate marketing, I think that it is better to avoid the side-bar clutter.
Share your thoughts ...