Well if an affiliate company will sponsor it, and the mechanics of the contest of course will be required to link to them. Aside from that, each competitor will also be affiliates themselves in the process. I can see a sponsor easily making money.
V7N did a contest before with a $12k top prize. GetUpdated gave a brand new car in 2007 as the top prize. Busby SEO Solutions of Australia did their contest twice, both with $5k as the top prize so they have given away more than $10 already.
I think the right sponsor that will know how to make the most out of the contest would be more than willing to give a large prize.


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