SEMRush is just another SEO tool in a market already saturated with SEO tools. Or is it? SEMRush provoked quite a bit of chatter when it first appeared, and it kept snowballing from there as more and more people started giving it rave reviews, with the product rarely coming below the 3 mark on a scale of 5. So what makes SEMRush so special? Well, here are some of its highlighted features, to start with:
Here are the tools included in the software, discussed for more detail:
- It allows for insanely detailed and comprehensive keyword research. You may choose to enter a website or keyword in the starting field. If you enter the former, you regularly get as much as a hundred thousand keywords for which the website you specified is ranked, along with the rank position of each keyword, the averaged volume of searches for keywords according to the Traffic Estimator tool from Google, the URL for which a competitor ranks with that keyword, the CPC or cost per click as specified by Google AdWords, the percentage of traffic for the keyword from Google results (both organic and AdWords), the volume of searches for the keyword on a historical data sheet covering 12 months, and even more.
- It has an almost frightening amount of data that you can search in its database. SEMRush boasts of the fact that it indexes the top 20 results for 30 million keywords across well over 13 million domains, and it certainly looks to deliver on that boast.
- It has a very user-friendly interface.
Now that should be enough to get any SEO professional salivating. SEMRush even lets you do a side-by-side comparison with your competitor and your own domain, which can further help in the development of SEO strategies for your company. And have we already mentioned that it lets you export your data? True, this should be considered the standard for SEO tools by now, but SEMRush’s research capabilities and information is so impressive that its feature for data export deserves to be given recognition too, considering the data you shall be getting from the software.
- Google Keywords – this displays keywords that rank for the selected website, and it allows you to find a good many of the keywords for which you qualify in the top 20 rankings. This tool comes with several metrics in its results, but most users of SEMRush use it to find keywords to target based on a high search volume paired with a nearly-but-not-quite top 10 position.
- Competitors in Google – basically a keyword discovery tool that displays websites that have the same or share some keywords with the selected website. This lets you monitor competitors’ traffic too.
- Competitors in AdWords – a website discovery tool that shows you the websites that share a good number of keywords with the website you specified. It also provides a concise description or data on how these other websites are performing.
- AdWords Keywords – used for researching a competitor, it is best used in conjunction with the preceding tool, Competitors in AdWords. You can use this to find any ads from AdWords that happen to land on the specified domain, so you can analyse AdWords strategies using this application. You can also look at the keywords your competitors are bidding on and see metrics that can help you select keywords from those results for purposes of improving your own keyword list.
- AdWords Ads Texts – this is capable of giving you a useful summary of the data found in the preceding tool (AdWords Keywords).
- Potential Ad Buyers – this lets you see the websites that purchase AdWords for the keywords you chose.
- Potential Ad Sellers – this lets you see the websites that have the same visitors you do from your campaign.
You might be wondering if everything is really rosy about this product. Well, as they say, everything has a downside. What most users gripe about when it comes to SEMRush is that the data is sometimes old data. This is a massive amount of information being stored in a single database and its updates generally happen only every eight weeks, which may prove to a difficulty to some sensitive SEO research purposes. Furthermore, its ranking tracker only works for Google and no other search engines, which rather skews the research if you use the tool’s data for planning a broad marketing strategy. Even with these little hitches, however, it must still be admitted that SEMRush is one of the more impressive and exhaustive tools for SEO out there.