Created by Fathom SEO, Wordtracker has to be one of the oldest SEO tools in existence. However, you should definitely not take this to mean it is one of the most outdated as well: the people who made this tool were among the pioneers of SEO research applications, and they still clearly know what they are doing. Wordtracker as it is now has been updated with modern features, boasting of several paid tool packages along with free tool features that may be availed of by signing up for an account on the website. Here we take a look at the main features of those tools to see if Wordtracker has really kept up with the trends in SEO.
Wordtracker’s Paid Tools
Wordtracker’s Free Tools
- Keyword Research – this functions pretty much like most other keyword research tools out there, giving you about 2000 keywords per search. It can help you find all those keywords that you need for setting up your campaign, discovers up to 300 related keywords per search, and also gives you competition data. The tool does general keyword management and tracking as well. The best use of Wordtracker’s Keyword Research is as an instrument for helping you do the research necessary to know how to improve content for better traffic. The best part of this tool is perhaps its clean, easy-to-navigate interface. Even SEO rookies shall not have a problem using it.
- Strategizer – this tool lets you focus on the keyword niches that are really best for your site by showing you the size of a target keyword niche as well as the amount of effort each niche requires from you. Strategizer is run off Google Analytics data and answers the basic queries of SEO strategy, including whether your site currently has the ability to beat its competition, whether your site qualifies for a keyword ranking, whether your site has the ability to convert traffic off a particular keyword, and which keywords you should use to increase response figures for your site. It has a great deal of insight to deliver on the prospects of using long-tail keywords and keyword niches for the foundations of your SEO campaign as opposed to focusing merely on single keywords. This is a great research tool because you can get the top 2000 keyword niches for your site in one search and then just sort through them according to metrics like Goal Conversion Rates or even Bounce Rates.
- Link Builder – this paid tool can really add focus to your SEO campaign by finding possible link partners for you through a keyword search and by analysing your competitors’ backlinks, even going so far as to help you set up a full link building campaign. The links are categorised according to types and the tool also permits you to follow or track the performance of your campaign for better monitoring and tactics. You may search by URL or by keyword and you also have a great many target country options from which to choose. The Link Builder uses the Majestic Fresh Index by default, but you may choose to go with the Historic Index too. The general recommendation from SEO experts is that you should keep the default on the Fresh Index to prevent dead links from showing up in your results, although smaller link profiles are more likely to show up by using the Historic Index. The only qualm with the Link Builder might be that it automatically filters out image links, which could be useful for traffic generation.
Overall, Wordtracker offers some very nice items for SEO, and no one can deny that this established industry icon is still keeping up with the times. Wordtracker’s modern tools and sleek designs should be enough for most people to consider trying out at least one of their applications, perhaps starting with the free versions first to get a little taste of how their paid applications perform.
- Keyword Suggestion Tool – a nice basic version of the paid Keyword Research Tool, this is actually quite popular in the SEO community already. This tool performs a fairly extensive search that you can use for getting keyword ideas as well as for selecting the best keywords for your campaign, as it provides estimates of search volume for a keyword per day.
- GTrends – this actually works rather like the preceding tool but with an improvement: you can also access the trend for each keyword, helping you to further refine your SEO research.
- Top Keywords – Wordtracker does 2 (short term and long term) top 500 keyword search reports on its site using search engine data. You can incorporate these keywords in your content to improve traffic or just use them as the basis for new articles.
- SEO Blogger – a tool that lets you do your keyword research without having to leave your blogging page. You can download this tool and use it with your current blogging software for easier content optimisation.