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Thread: $100 Per Month Case Study

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    javanx3d's Avatar
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    $100 Per Month Case Study

    Ok, so in order to pay back some to this community, and to actually document a fresh site from A-Z for myself, I decided to start this thread. The goal, $100 per month from Adsense and either Kontera or Infolinks only (ie no affiliate offers). Why $100 and not $50K a month? Well, in my mind you have to make $100 a month before you make $50K, so that’s the goal here And when I first started with Adsense a million years ago, $100 was the minimum payout from Google (not sure if that is the case now) so that’s the goal.

    The specific sub-niche that I have chosen will peak in April/May, and subside a bit in July until the following October. Stats for the target keyphrases will be posted when I decide on them. I know from experience with other related niches that this is a little late in the game for this niche, but I don’t know what I don’t know so what the heck, will give it a shot….competition is considered moderate (not high, but not cake or easy).

    Since no plan sustains first contact with the enemy (or multiple Google algorithm changes and Panda runs), I’ll revise the plan as I get bright ideas or feedback from SERPs, etc. (ie more things or tasks may be added before the first 30 day assessment). I also work in spurts, so some things may happen well left of the goal time/date, others may shift right…

    If you have thoughts, feedback, or other ideas to share please do so! If you see a task listed with no expense, assume I accomplished myself. If you see a link that looks like an affiliate link assume it is. Strip the stuff after .com/.net/etc if you want. No affiliate links are included in the initial post.

    Desired timeframe to reach goal: March 30th, 2012

    Updates: At least weekly on Sundays when possible
    Niche: Sports
    Budget: No More than $400 USD

    $100 Per Month Case Study Initial Plan:
    1 – Buy domain – Done through GoDaddy. I check the NetBuilders GoDaddy coupons thread first for coupons before I buy a domain. If no joy, then I go to Google…Purchased on 5 December 2011. It is an EMD (exact match domain), but not an “awesome one”…about 700-1100 uniques a month depending on what tool you believe….to preserve the quality of the study, the domain will not be directly posted. It is three words vice two, so don’t know how much “bonus” that will equal. Cost - $7 USD Remaining Budget: $393

    2 – Create the basic site in Wordpress – Done – 6 December 2011

    3 – Pick a free theme that I know how to manipulate – Done but not activated yet WordPress › Atahualpa � Free WordPress Themes
    Basic theme is still up. If I find another theme to use will post. - 7 December 2011

    4 – Post a single main page of content > 500 words – Done 10 December 2011

    5 – Install Basic Plugins – Done 10 December –
    Google XML Sitemaps
    Google (XML) Sitemaps Generator for WordPress
    Jetpack to use a few of the tools while the site is new
    WordPress › Jetpack by WordPress.com � WordPress Plugins
    5.5 – Get domain indexed. By the time I thought about using the Netbuilders quick indexer, it was already indexed – 11 Dec 2011

    6 – Finish Keyword Research – In progress. Goal is to be done by 13 December 2011

    7 – Pick top 3 articles to write personally in a “Panda Friendly” manner…(in my mind this means > 700 words).

    8 - Contract next 15 articles for a length of > 500 words – 13 December 2011

    9 – Post top 3 articles - 15 December 2011

    9.5 – Incorporate Adsense to the Blog – 15 December 2011

    10 – Create FaceBook Fan Page for the site – 17 December 2011
    11 – Syndicate blog content to FB Page and connect to Twitter – 17 December
    11.5 – Post sitewide link on a PR 3 Sports blog that I have (note if truly starting from scratch, I would request from others 1-2 of these or purchase). Will be on the same host/IP so not perfect.
    12 – Post 15 articles – 21 December
    13 – Contract Web 2.0’s for all content – 22 December
    14 – Contract Article Marketing blasts for all Web 2.0s – 30 December
    15 – 30ish Day Assessment – 10 January 2011

    ---------- Post added at 17:11 PM ---------- Previous post was at 17:00 PM ----------

    I forgot to add this part! Doh...
    Total Number of Articles planned: 40-50 for a mediumish site!

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    bogart (12 December, 2011), Charles (28 December, 2011), duck_prince (10 January, 2012), Loko (11 December, 2011), Sami4u (11 December, 2011), Shenron (13 December, 2011), TopDogger (12 December, 2011)

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    It is interesting that you chose the jetpack plugin. What is in that plugin that will be beneficial to your case study?

    That plugin is on my list of plugins to test.

    Which plugin are you using to display ads?
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    javanx3d (15 December, 2011)

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    Hey TopDogger. For your q's:
    1. It is interesting that you chose the jetpack plugin. What is in that plugin that will be beneficial to your case study

    Ans: I'm going to use two of the components, the stats plug-in and the sharing one. The stats isn't as in-depth as Google Analytics, but will help be do quicker snapshots of traffic, etc to start with (real-time) and shows referral source URL and keyphrases. Same drawbacks as Analytics in that folks with JS turned off may not show up, but has the ability to not count the admin (aka me) as a visitor as well. There are a number of other components you can enable/install. Also plan on using the "After the Deadline" component to ensure I don't muck up too much spelling or grammar.

    2. Which plugin are you using to display ads?
    For Adsense I will manually add to the theme files. I have previously used: All in One Adsense and YPN, All in One Adsense and YPN - Wordpress Plugin - Manage your google adsense and yahoo publisher network ads in your blog | Linux and Open Source Blog but am trying to get away from plugins on ad displays here lately.
    Kontera and Infolinks each have plugins that I "may" use but haven't decided yet.

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    I'm using these six plugins:

    1. All in One SEO Pack
    2. Identi.ca Tools
    3. Really simple Facebook Twitter share buttons
    4. Redirection
    5. Ultimate Noindex Nofollow Tool
    6. WP-Sticky

    1) I'm using the WP-Sticky as a hack to turn the Wordpress blog into a CMS. 2) I do a redirection from mysite.com/homepage to mysite.com using the Redirection plugin. 3) Then I create a menu. The easiest is to rename the recent posts to "Menu" and increase the recent posts to 20.

    The Ultimate Noindex Nofollow Too plugin I use to nofollow the tags, categories,author pages etc

    All in One SEO Pack is good to rename the homepage title.

    The rest of the plugins are for social media.

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    This is good. It's good to see you going for long content posts.

    p.s. I sense an unhealthy obsession with plugins by many people. I try and limit my use of plugins to a minimum e.g. akismet, we don't need "All in One SEO Pack".

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    Quote Originally Posted by Andy101 View Post
    This is good. It's good to see you going for long content posts.

    p.s. I sense an unhealthy obsession with plugins by many people. I try and limit my use of plugins to a minimum e.g. akismet, we don't need "All in One SEO Pack".
    "All in One SEO Pack" is great for generating the meta tags. The keyword tag is used by adsense bot for ad targeting.

    I'm not a good enough coder. So, I'm using "WP-Sticky". "Redirection" and "Ultimate Noindex Nofollow Tool" as a "hack" to modify the Wordpress blog into a content management system with a static homepage. Comments are turned off.

    The social plugins are useful. I pickup some likes and tweets with the "Really simple Facebook Twitter share buttons"

    "Identi.ca Tools" automatically syndicates the post to Identi.ca and links back. I'm hoping that Google RealTime will come back.

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    I use All In One SEO Pack for managing HTML titles and meta tags, plus it can noindex the category, tags and archives pages. It also does a nice job of overriding the title that shows up in page menus.

    @bogart, do you know that you do not need a plugin to create a static home page? Any Page can be assigned as the home page, which allows you easy access for editing.

    I have been using Advertising Manager for AdWords ads, but it looks like it is no longer being supported. I tried YPN a few years ago, but at the time it did not give me the ability to place ads where I wanted them.

    We also use WP-PageNavi, Akismet, Google XML Sitemaps, WP-DBManager (on large sites due to DB optimization feature) and a few others, as needed.

    It is better run as few plugins as you can. Every plugin is loaded (even if deactivated) every time a web page is loaded, so too many plugins can slow down a site.
    "Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin


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    Redirection looks interesting. WordPress › Redirection WordPress Plugins
    Plugin Description:
    Redirection is a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This is particularly useful if you are migrating pages from an old website, or are changing the directory of your WordPress installation.


    I've installed it on a site that I recently acquired to see if there are any 404's being thrown I need to handle with the plug-in's logging feature.

    "Identi.ca Tools" automatically syndicates the post to Identi.ca and links back." - Looks neat. @Bogart, do you find this helps more with post indexing speed before a site has authority, just getting general links, or actually sends some traffic??

    @TopDogger - for the main page of the site am going the route of a static page set to display as the main page and is posted. Not ready for a full update of the case study yet since I'm knee-deep in steps 7-9, but amthinking of expanding this to > 800 words from the current 500. Maybe 1000. Will see what I feel like at the time.
    For your comment on YPN....it still does not let you do an Andsense block top and bottom of a post, but does let you just enter your Adsense ID and pick the location/ad size, etc. That is what drove me to just modifying the theme's for the bottom block, then removing full stop.

    More updates when I have them ready.

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    Quote Originally Posted by Andy101 View Post
    I try and limit my use of plugins to a minimum
    You're right about keeping the plugin's to a minimum. Mainly I'm using a few social media plugins. The WP sticky I'm going to look into getting rid of with a loop.

    Quote Originally Posted by TopDogger View Post
    @bogart, do you know that you do not need a plugin to create a static home page? Any Page can be assigned as the home page, which allows you easy access for editing.
    For some reason, the static home page won't work for me.

    Quote Originally Posted by javanx3d View Post
    "Identi.ca Tools" automatically syndicates the post to Identi.ca and links back." - Looks neat. @Bogart, do you find this helps more with post indexing speed before a site has authority, just getting general links, or actually sends some traffic??
    I don't believe it's much since Google RealTime is down. The reason that I'm using it that the social media feeds may become important again should Google make another deal with Twitter.

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    @Bogart - Strange that using Wordpress to set a page for your static home page is acting funny. Steps I'm using to do so are:
    1 - Log-in
    2 - Click settings
    3 - Click Reading
    4 - Under the "Front Page Displays" section at the top of the page, select "A static Page."
    5 - Click the down arrow and choose the page to display as the site's home page.
    6 - Click Save Changes

    While we're on the Wordpress configuration topic. For permalink structure (select "Settings" then "Permalinks" for those new to Wordpress), I'm using:
    /%postname%.html
    for my custom permalink structure.

    Prior to shifting to this convention, I have used:
    Year/Month/Post Name/ (selectable from the menu)
    and on one-two sites:
    /%postname%/

    Anyone have any thoughts on what to / not to use here??

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