FTC Blogger Guidelines Go in Effect today!
Anyone realize that today (Dec 1st, 2009) that the new FTC guidelines for bloggers go into effect.
I've made a Blank FTC Guideline Compliance Template for anyone who needs it and isn't already following the rules (only good for those who don't endorse products/services)
How many here, have already added something to their site to help protect against the $11,000USD fine per violation :money:
December 1st new FTC guidelines to into effect
Well, today is the day (aint it?), the new Federal Trade Commission (FTC) guidelines go into effect.
Download the PDF file from here - http://www.ftc.gov/os/2009/10/091005...esfnnotice.pdf
Bloggers now have to make it clear if they received perks from companies, if they received the items for free, if their endorsement was paid for,,,,,.
Some of the stuff I am not real sure of. So I need to take a look at the guidelines and see what I need to do to be in compliance.
Another thing, I do a lot of video blogging. So how am I going to put that information in the videos? I guess I will have to start adding the information as credits at the end of the video.