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Thread: How to lose readers

  1. #1
    Nic SEO's Avatar
    Nic SEO is offline Experienced Net Builder
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    Cool How to lose readers

    Chris Garret, from Performancing.com, has come up with a quite satirist post, yet extremely true when taken seriously.


    10 Ways To Lose RSS Subscribers
    1. Hardly post and when you do it is to apologise for not posting - I don't mind an irregular posting frequency providing when you do post it is something worthwhile and valuable. We all know people have other priorities in their lives, and an apology is obviously well meant, but please include the apology as a PS. on the end of a worthwhile post. And do not post three apologies in a row.
    2. Re-post boingboing or some other popular blog, or copy and paste press releases - This one really gets on my nerves. Original material is what we want, or at least your own opinions on other people’s stories. If I wanted to read BoingBoing I would subscribe to it (I do), if I wanted press releases I would look on the PR sites, tell me why I should care, pull out the juicy bits, link to more than one site.
    3. Only ever write when in a bad mood, drunk or have nothing to say - It startles me how many people seem to post in a bad mood. We have discussed recently the "trollish" behaviour of some bloggers and comments so I won't rehash it here. I guess this is no different to shock-jock DJs who go on air just to rant. Someone must like it, not my cup of tea I am afraid. Hmm .. is this post making me look hypocritical? heh
    4. Constant unrelenting negativity - This is related to the point above but is wider in that it includes people who have a blog just to moan. I don't mind blogs as therapy but when it is advertised as a "photography blog" or a "gadget blog" and it is full of depression and moaning I think I am justified in dropping the subscription.
    5. Bang on about the same old gripe day after day - OK, you feel like the a-list, Microsoft or Google have something against you personally, we heard you the first thousand times, move on already!
    6. Talk down to your audience like they are idiots - Thankfully this doesn't happen all too often but I guess that is one of the things that makes it so surprising when it does happen. Obvious lies also stand out as incredibly insulting.
    7. Be incomprehensible - Fill your feed with cryptic post titles and snippets that don't give any indication of what the post is about. Have navigation that is designed to cause your audience pain. Yup, that would work.
    8. Be elitist - Exclude a large part of your audience with in-jokes you never explain and only reply to clique members comments
    9. Be needy - Constantly suck up to the A-List, name dropping people you have never met as if you know them. Again, once in a while yeah this is ok, but on an ongoing basis it soon gets old if your every post contains "names".
    10. Constant irrelevance - Remember Nicks 8020 rule - don't spend two weeks posting about your cats flea problem on a technology-oriented blog
    You can try going directly at the link, but for some strange reason it won't stay on the page (you have to stop the page from loading completely)
    http://performancing.com/content/10-...ss-subscribers


    Any addition to the list?

  2. #2
    gloson's Avatar
    gloson is offline Net Builder
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    Back in May I made a post asking readers why they unsubscribe from blogs. Here are their answers (I shortened the answers in order to make it more to-the-point).

    Farrhad A
    - Updates too frequently

    Scartoonist
    - Changing a topic completely
    - Writing is poorly edited and overly wordy.

    Lina
    - Too many graphics in the posts.

    Maxie
    - Last several posts uninteresting

    Dominique Goh
    - Gets too boring

    Forest
    - Too much sales crap

    Original source of comments here -
    http://www.glosonblog.com/unsubscribe-blog/
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  3. #3
    lethalboom's Avatar
    lethalboom is offline Experienced Net Builder
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    Quote Originally Posted by Gloson
    Maxie
    - Last several posts uninteresting
    I think this is the most important one. I mean, we only (usually) subscribe to blogs is because we're interested by the posts, so if they start to get boring, we're pretty likely to unsubscribe.

    Anyway, like I said in the comments on your post, I don't usually subscribe to blogs unless they're AMAZING, as I prefer to get into the mood of a blog and then decide to visit it

  4. #4
    camp185's Avatar
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    I liked gloson's idea of just asking why readers unsubscribe. I wish it had been in poll form. I would have liked to see the primary reason. I know for me it's often boring.
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  5. #5
    camp185's Avatar
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    Just created a poll about it: http://answers.polldaddy.com/poll/1696035/
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