Looking forward to it Andy.
JV's are where we collaborate with another person with complimentary skills/resources. You can see this happening a lot in the IM niche where marketers are leveraging their product launches with other marketers that have large lists.
But, tonight I befriended an expert in a niche that I am associated with: Japan and gardening. Yes, it is kind of obscure, but you too may be able to cultivate a similarly obscure JV!
This was at a party, but since I am somewhat of a marketing maniac, I immediately set to work in researching an available domain name. And, yes I nailed one.
It's too early to go into much detail, but I just want to throw the ball out there.
My apologies, I used some terminology that some people may not be familiar with ...
JV: Joint Venture partnership - where you team up with somebody else to co-promote your offer
IM: Internet Marketing - selling a product or service to the on-line community
In Internet Marketing, there is a lot of behind the scenes JV collaboration going on. For example, cross-promoting to mailing lists, guests on webinars, programmer + marketer partnerships, link exchanging etc.
For my latest idea here, I just registered a domain name and set up a basic home page. Later on I need to meet up with my colleague to discuss how to build this website. But it's likely to be spread out for a few months since I have other projects to complete before this one.
You can find these partners via friendships on forums when you are in the early stages of your marketing career. The top dogs will be harder to reach since you don't bring so much to the table to make it worth their while JVing with you. In that case, you need to prove to them your value by doing them a favor e.g. using your skills and resources to help them out for free. If you are trying to get them to promote your product, one way is to give them free review copies for example.
A common JV mistake I see new folks make is agreeing to let someone they don't know, use their Adsense account to "split" earnings....works for up to a few months in some cases...until the reason the senior partner got banned to start with comes to lite...then the junior member pays...
Different note, have you been able to move forward with the gardening JV effort any?
I haven't done anything yet. Anyway it's winter season with snow covering everything right now in Japan.Different note, have you been able to move forward with the gardening JV effort any?
I would never share an Adsense account. They are too valuable, and need to be looked after.
Ha! I know right? I sold a site to a guy at Christmas...I always follow-up for several weeks with the client when I do sell sites (I don't sell sites often, normally if I need to produce quick money for something unplanned or just have grown to dislike the topic)...
Anyway, I notice that once he shifted the Adsense to his, it disappeared after a few days...apparently he bought another site. Dude nr 2 he bought from had obviously faked out the income. He complains, dude nr 2says, oh I'll fix it He then gets about 30-40 bucks a day for about 4-5 days...til he's banned for invalid clicks.
Then, he complains again, guys says hey, give me your Google login...he does...
Needless to say, that site still has no Adsense up on it!!
Back to the topic though. I would say the winter is the best time to do some long view link building for your topic so its ranking when folks are buying! Unless of course the sub-niche is so easy you don't think its necessary!