JV's are where we collaborate with another person with complimentary skills/resources. You can see this happening a lot in the IM niche where marketers are leveraging their product launches with other marketers that have large lists.
But, tonight I befriended an expert in a niche that I am associated with: Japan and gardening. Yes, it is kind of obscure, but you too may be able to cultivate a similarly obscure JV!
This was at a party, but since I am somewhat of a marketing maniac, I immediately set to work in researching an available domain name. And, yes I nailed one.
It's too early to go into much detail, but I just want to throw the ball out there.