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Thread: Local Niche Building

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  1. #1

    Local Niche Building

    Ok, so my Dad is a dentist and has:
    - A basic website that is Dr.hisname.com which is his main site
    - Owns citynamedentists.com redirected to the site that is redirected to his main site
    - owns citynamedentist.com redirected to the main site
    2 questions for opinion:
    1 - He is asking if he should link build only for the main site or if he gains anything by building links to the 2 redirected sites. He does not want to make the 2 redirected sites his primary. State law prohibits him from doing something like a business directory or other blog on the other 2 to point to his for an FYI.
    2 - When you type in cityname dentist, etc, he shows as the 6th business on the Google Maps listing of dentists for the area before the search results are displayed. Any way beyond claiming his listing, and just working on his SERP results to show higher on the Google maps results? Only 1 of the 5 dentists above him has a website btw...

    Any thoughts are appreciated.
    Cheers,
    James

  2. #2
    Doesn't a dentist make enough money per lead to pay for clicks and hence ensure #1 listing for their site?

    With a good quality score due to high relevance it may be only be a few pennies per click.

    It doesn't make sense to me to struggle with SEO for a dentist. Even if it costs 10 Euros per lead, the customer gets their teeth and wallet pulled for 100 Euros or whatever and keeps coming back for checkups with their whole family too etc.

    My main aim would be to create a great lead capture page and pay for traffic.

  3. #3
    Yeah, we're doing PPC...for his local "dynamic" which runs about 5-10 cents a click for his area to be between the nr 1 and 3 listing.
    - He wants to be nr 1 in the organic listings and Google maps results as well.
    - He's been practicing in the community for more than 30 years
    - In native insurance company listings he found by calling to complain to get into the top 3, it resulted in a 500% increase in call referrals. In his state, insurance companies are prohibited from taking payments to change the order of listings...yet they do not list alphabetically.
    -We're not dealing with a metro area > 1 million people, its more like 200K (max) with his city/suburb area being about 60K.
    - Farming, factory work, college community, unemployed, people who pay in cash due to no dental insurance, and military families are the primary targeted populations.
    - Only 1 dentist of his primary competitors does online advertising (they are slow in his part of Ky to adopt IM...)
    - Large smart phone penetration, large number of high school drop outs/GEDs in the area.

    That's about it. Same q's apply Any insight is appreciated.
    Cheers,
    James

  4. #4
    Here's another tip: try being a little less aggressive when asking for help

  5. #5
    IThanks for your input....
    Additional info provided to avoid the normal q's that flow in when posing q's on this or other forums...if this offended you I apologize.

    Same q's still stand.
    Cheers,
    James

  6. #6
    Join Date
    May 2009
    Location
    New York
    Posts
    3,772
    I don't believe that the redirected domains with city+dentist(s) are helping the website rankings. There could be some small benefit from type-ins and having the domains so that the competition can't get them.

    Reading this article on the Local Business Listings Algorithm may help.

    I recently was working on a project similiar in scope to the area is approx. 500k and the city 80k and most of the local listings are from businesses that don't have a website. I created a local listing and claimed it as well as added the site to the local directories like superpages.com,yelp.com,getfave.com etc -- This worked well and the website soon had a local business listing.

    Dominance is another way to improve the traffic though targeting the major keywords+geo term like

    orthodontist + city
    teeth whitening + city
    pediatric dentist + city
    dentistry + city

  7. #7
    @Bogart,
    Great feedback and that one post answered a lot of q's I had not having messed with local niche stuff before. It looks like the # of Google Maps reviews per business is another factor possibly included too on top of the other sources to start hitting for Dad.

    I think for the cityname dentist and dentists sites, Dad will either just keep em to preclude the competition from having or check and see if its legal for someone else to own to do something else with them (and help his site too).

    Cheers,
    James

  8. #8
    Quote Originally Posted by javanx3d View Post
    Ok, so my Dad is a dentist and has:
    - A basic website that is Dr.hisname.com which is his main site
    - Owns citynamedentists.com redirected to the site that is redirected to his main site
    - owns citynamedentist.com redirected to the main site
    2 questions for opinion:
    1 - He is asking if he should link build only for the main site or if he gains anything by building links to the 2 redirected sites. He does not want to make the 2 redirected sites his primary. State law prohibits him from doing something like a business directory or other blog on the other 2 to point to his for an FYI.
    2 - When you type in cityname dentist, etc, he shows as the 6th business on the Google Maps listing of dentists for the area before the search results are displayed. Any way beyond claiming his listing, and just working on his SERP results to show higher on the Google maps results? Only 1 of the 5 dentists above him has a website btw...

    Any thoughts are appreciated.
    Cheers,
    James
    Owning multiple keyword rich domains and 301 redirecting them to the main site does absolutely NOTHING from an SEO perspective if those sites don't already have inbound links from other sites. If getting your site to rank was as easy as buying other domains and 301 redirecting them then everyone would be #1 for their targeted phrases.

    Don't buy domains to redirect... only buy them if you're going to put up a site with unique content and have IT link to your main site. Of course, this means now you DO have to build links to the other domains as well as generate content for it. IMO you are MUCH better off simply focusing on content generation and link building for the main site.

    Why waste time building links to the sites that are being redirected? It's a total waste. It is said anyway that each redirect causes you to lose a little juice. It's why Cutts and others will tell you not to have stacked redirects like A-->B-->C and that it's better to unstack them so you end up with multiple redirects like A-->C, B-->C. If you understand the PR calculations as described in the Stanford whitepaper that became the blueprint for Google as well as their PageRank patents, then you'd know that there is a damping (decay) factor in the formula which likely accounts for the fact that redirects cause you to lose a bit of link juice/PageRank.

    Focus on one site... Build links directly to that site. Stop trying to look for the easy way out by buying domains and redirecting them. That ONLY works if those domains already have inbound links with the link text that your main site is targeting. And even then the redirects should be done on a page-by-page basis... not a domain-to-domain global redirect.

    And yes you can boost your local listing rankings.

  9. #9
    @Social-Media
    Thanks much for the info! Dad bought them to keep away from the competition originally...I just redirected them for him so any type in traffic didn't go to GoDaddy, etc...

    Passing along the info from Bogart and yourself to determine how he wants to proceed. Appreciate the feedback. Worst-case is he keeps the 2 redirected to keep away from others, and we just work on the main site.

    Cheers,
    James

  10. #10
    Is your dad's business located in the USA? I believe Google just started experimenting with paid local business listings (only available in the USA). Unfortunately, i can't find the link back in my newsfeeds.

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