While I was doing some research for my blog, I saw that wonderful article from PB (yes, once again).
http://www.problogger.net/archives/2...-on-your-blog/ (from Darren Rowse)

Whit the help of a few pictures (and graphics), he shows the common 'hot zones' of a post. And unsurprisingly enough, the lists are the ones that get most of the clicks. But, Mr Rowse noticed that other areas (which are usually near the end of a page), that he calls 'pause points', are pretty popular too.
They are parts of a page where readers pause and make a decision on what to do next.

He shares interesting tips on what to do at those pause points. Here:
  • Advertising - this is a ‘hot zone’ in terms of CPC ads
  • Affiliate Programs - I don’t find they convert as well as CPC ads here but they can work
  • Social Bookmarking - many bloggers run social bookmark buttons in this spot to encourage readers to vote for the post
  • Subscription Invitations - this is a great place to get conversions from first time readers to subscribe to your blog
I strongly reccomend you to have a look the original article.

Also I would like to gather your opinions on this, does the design of a POST is important to you? How and what do you do?