bogart (27 September, 2010)
The other day I was talking to a very dear friend mine. He works in the movie business. We haven't spoken in awhile and he wondered what I was up to. So I told him about my websites and the troubles I have been having about earning big money. He gave me some wonderful advice on earning money with my blogs that I thought I would share with you.
The first thing he said was "I have never produced a movie that I have not sold first. You sell it first then you build it. Only fools make independent movies with the hopes of selling them and making money later."
This got me thinking can this also work with a website or blog?
This is what I have been doing wrong from the time I have started online. I have been making blogs on thing that I have a passion for, but at the same time hoping that I could sell advertisement later.
Have any of you ever tried to do the advise that was given me for success?
What steps would need to be taken?
Where would one find advertisers for a blog that is not online and has zero PR?
I do understand why he gave me this advice, for you would already know how much you would have to spend on the the design, content, marketing, link building and so on. This way you would know exactly how much profit would be left for you in the end.
He also warned me that you must reconfigure your dollar allowance for something that is always bound to come up at the last minute.
I do believe his advice would also work in the internet world.
So lets here from people on what steps you feel need to be taken to do the same thing.
This sounds to me like a much better plan then what I have been doing in the past.
Looking for good solid advice here guys.
Thanks in advance.
bogart (27 September, 2010)
Yah it work but mostly work for big firm .... cause it does need huge financial backup for all pre launch, R&D and bla bla .....
Basically is same like magazine, you have guaranty visitor, info, data and bla bla after the site launch ......
For example : Magazine always love to do pre launch subscribe (plenty of free/sponsor gift that worth amount you pay for subscription ) to conquer the market and show sponsor guaranty viewer rate when magazine launch
For us, we build small and sell it later
Pre-sell is an interesting idea. You see it with real estate and video games.
You have two advantages (1) create a sense of urgency with your customers and (2) you can cancel the project should there not be enough interest.
I like it also.
No buyer no real loss in time or work
@SonnyCooL I was not wanting to start with 200,000 UV a day site. I was just hoping for sales to cover the start up cost and still show a profit at the end of the first mo. Meaning you know it will be making money from day one or don't do it.
big firm they not willing to pay, it might ruin their image cause of fail fail magazine (not even free)
Small firm they might wanna try but they need some confidence from you (pass experience, promoting tool and a minimum targeted traffic)
i have some big client in my hand (toyota, sime darby and bla bla) but they not willing to pay for a news site unless i can provide them a proper proposal with all extended and marketing plan or i'm another big firm which they trust
This from my pass experience (i use to work in advertisement fields and good connection with automotive line), bigger difficult to get, small too troublesome
Now i build site, with longer aim, make some profit from adsense and grow my status for higher income or sell
btw this happen in my country, it might not apply to other country or base on personal connection
I doubt VERY seriously this would work on the web unless you were already a famous person or famous for building awesome, viral sites. It might work for creating movies (it's the nature of that business), it might work for building skyscrapers and spec homes (again the nature of that business), but the web is different.
No advertiser in their right mind is going to pay some random person with no track record to advertise on a site that 1) does not exist and 2) likely won't rank for months and even then will likely only draw a tiny bit of traffic a day for a LONG time. They will have no idea what to pay you because they don't know anything about what kind of traffic and how much traffic your site is going to drive. Advertisers want impressions and conversions. Without visitors they get neither.
Until you have the site up and running, can prove using analytics that you are getting XXXX+ visitors per day and that the demographics of the visitors and/or theme of the site match the advertiser's targeted audience, it's not likely that any advertiser (other than Ad Sense advertisers or someone just wanting to buy links on your blogroll for SEO purposes) is going to pay you to advertise on your site.
Sami4u (4 October, 2010)
You can always decide to become an affiliate, and gear your blog around your affiliate products. For example, you may find an affiliate skin cream that you want to market; you could create a health and beauty blog to promote your products.
Or, once you get your blog up and running, you could always do AdSense. It may not be guaranteed income, but it's one way to monetize it.
As for your movie example, there's a HUGE difference between making a movie and creating a blog. After all, there are very few start-up costs involved with a blog. If it doesn't give you the profits you want, you can go create another one; you can't do that with a movie. Even small-budget movies are expensive to make (and time-consuming!). While you can get away with selling a movie in advance, I'm not sure the same thinking applies to a blog.
Pre-selling is a good method for many business. But you need a plan for the product or service stated in in plain paper to convince your future partners, advertisers.
It's hard to pre-sale a site looking for those sponsors online, most of the time they come in the form of relationships you already have.
Example of pre-saling is thesecret.tv. (but it is a product, not a blog)
I guess we have a difference of opinion on the start up cost.
Example: I am not wanting big bucks, just wanting to break even or a few dollars ahead the second the site is placed online. You can't do that with affiliate products or AdSense.
My guess and I maybe way off here is, when you are saying blogs are low cost. I am guessing that you are not buying a theme, not buying content. not buying a dedicated ip, and not paying Seo people.
These are the cost I am looking to have covered in advance.