I decided to start a case-study too. Basically, I want to make a successful blog in the competitive weight loss niche.
Disclaimer: I set up my blog using my own blog installer product that I intend to market in 2012.
The actual domain I have owned for several years, but haven't really made the best use of it.
So after installing the blog with the plugins and legal pages, I wrote the about me and first post. For the first post, I pushed myself to write over 700 words to make the Panda happy Also, I incorporated images into my post.
The blog is at: Weight Loss Ninja Dot Com - this isn't such a great keyword, but good for branding I think.