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Thread: Wordpress Blog Seo - Excerpts or Full Post on Main Page (index.php)?

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    bogart's Avatar
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    Wordpress Blog Seo - Excerpts or Full Post on Main Page (index.php)?

    Why do you believe is better to display - excerpts or the full blog post? I'm inclined to display the full posts for the reason that it's better for the readers. I beleive that it keeps them on the page longer as it's easier to scroll down the page.

    The issue is that the duplicate content will slow down the crawl rate. As result less of your pages may get indexed.

    Two ways to show excerpts on your wordpress blog are:
    (1) Replace the_content() function on your pages with the_excerpt() which displays the first 55 characters of the post.
    (2) Use the <!--more--> tag which will automatically create an excerpt at the point that you place the tag.

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    Most big blogs I read do excerpts and it's the practice I typically follow unless it's a really short post.

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    Kovich's Avatar
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    I always use excerpts instead of full posts on the main and category pages.

    If a theme doesn't have the excerpt feature built in, I found this tutorial on how to do it:
    http://www.problogdesign.com/how-to/the-2-methods-of-showing-excerpts/

    First: Using excerpts (remember that they must be long enough to tell the reader what the article is about, a simple one sentence is not going to cut it) is great for piquing reader curiosity, without annoying them. Once they're interested, they'll click on the title (by the way, if you're using good titles, that might be enough to get a click) and read your post.

    Second: This process allows you to fit more posts on the frontpage, which helps anyone who is just browsing trying to see what you have to offer.

    Third: Excerpts also increases the number of pageviews and exposure for advertisements.

    Fourth: It's better for SEO - plain and simple. :P

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    Hi,

    I want people to see the post I show the full post. I only use the <more> tag on long posts or heavy pic posts so the load time is not bad.

    When it come to duplicate content I feel that it is totally something different then a full page or a part of a page.

    Plus it also bugs me when I have a slow connection and I search for something just to find I need to wait for another page to load because someone is worried about duplicate content and show an excerpts. To me I think all they are doing is creating away to get more ads shown.

    Let face it. With all of google search knowledge I really think they understand wp blogs and how they are set up. I don't feel they are slapping people left and right for showing a full post.

    This poses another question entirely. What is more important the people reading your blog or a search engine?

    Sami
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    Quote Originally Posted by Sami4u View Post
    I want people to see the post I show the full post. I only use the <more> tag on long posts or heavy pic posts so the load time is not bad.
    There are benefits to showing the post. People like to scroll down the blog and skim the posts. I'm considering showing the full posts on the index page and the excerpts for the rest including the tags and categories.

    Quote Originally Posted by Sami4u View Post
    face it. With all of google search knowledge I really think they understand wp blogs and how they are set up. I don't feel they are slapping people left and right for showing a full post.
    Google can resolve the duplicate content issues on it's own. The only issue that I see is for blogs that don't have much PR. So, the crawl rate will be reduced. As a result, the number of pages indexed will be less.

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    Quote Originally Posted by bogart View Post
    The only issue that I see is for blogs that don't have much PR. So, the crawl rate will be reduced. As a result, the number of pages indexed will be less.
    Hi,

    Yes, But isn't that the reason you ping you blog after you add new content?

    Is to get the blog crawled.

    Sami
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    Quote Originally Posted by Sami4u View Post
    Yes, But isn't that the reason you ping you blog after you add new content?

    Is to get the blog crawled.
    Pinging a blog is different than the crawl rate. The crawl rate refers to how often Google crawls a website, how many pages get crawled and how many pages are indexed.

    In Matt Cutts interviewed Eric Enge Google Crawl MC discusses how duplicate content could cause a decrease in the crawl rate:

    Matt Cutts: That leads into the topic of duplicate content. Imagine we crawl three pages from a site, and then we discover that the two other pages were duplicates of the third page. We'll drop two out of the three pages and keep only one, and that's why it looks like it has less good content. So we might tend to not crawl quite as much from that site.

    If you happen to be host load limited, and you are in the range where we have a finite number of pages that we can fetch because of your web server, then the fact that you had duplicate content and we discarded those pages meant you missed an opportunity to have other pages with good, unique quality content show up in the index.

    Eric Enge: That's always been classic advice that we've given people, that the one of the costs of duplicate content is wasted crawl budget.

    Matt Cutts: Yes. One idea is that if you have a certain amount of PageRank, we are only willing to crawl so much from that site. But some of those pages might get discarded, which would sort of be a waste. It can also be in the host load realm, where we are unable to fetch so many pages.

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    anantshri is offline on leave from Net Builders : will post rarely
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    for short post avoid displaying excerpts but for really long posts or when you have a long tutorial and stuff its better to use the excerpts.

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    Quote Originally Posted by anantshri View Post
    for short post avoid displaying excerpts but for really long posts or when you have a long tutorial and stuff its better to use the excerpts.
    You will still have the duplicate content issues. It's always possible to right a short "summary" excerpt when the post is short. I'm using http://wordpress.org/extend/plugins/excerpt-editor/ and it allows you to create custom excerpts or will auto generate them. Other nice features are: you can display the full recent post if you like, and excerpts can be appended to the end of posts of the recent posts.

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