A website owner can also control the sites that link to a website by knowledge of the sites that link to it, and only allowing linking from selected sites.
Google and other major search engines emphasize this search operator, so it has a major impact on search engine rankings. To access a more comprehensive listing of backlinks, Marketleap’s Link Popularity Tool shows said backlinks from the indices of other search engines.
This operator locates all web pages akin to an individual URL. Entering [related:www.easterbunny.com] will list all websites and web pages to similar to the Easter Bunny homepage.
inurl: or allinurl:
These will show all web pages with the queried search words in the URL. An example would be [allinurl:rocket science]. This will display websites containing the words ‘rocket’ and ‘science’ anywhere in the URL. The search operator inurl: operates by the same logic, but is only used for single search words. For example, [inurl:feedback] will result in showing websites with ‘feedback’ in the URL.
This query shows all web pages wherein all listed search terms exist in the visible text or ‘body content’ of a web page. This advanced search operator helps determine related websites for potentially exchanging links with, or submitting links to in SEO campaigns.
allinanchor: or inanchor:
These operators identify all web pages whose URLs contain listed search terms. [allinanchor:fuzzy logic] will return websites with the search words ‘fuzzy’ and ‘logic’ contained within the text of links directed toward a web page. The search operator inanchor: works the same way, albeit with single search words. Typing [inanchorhenomena] will show websites with ‘phenomena’ as part of the text of links.
allintitle: or intitle:
These operators display all web pages where all listed search terms appear in web page titles. In effect, [allintitle:subepidural hematoma] will display websites having the words subepidural and hematoma in the page titles. The entry [intitle:infinity] will show pages where the word infinity appears in the page titles.
SEO professionals may not employ this advanced search operator as much as the other queries. Its use is convenient if one needs to learn the definition of a specific term or phrase without accessing websites such as online dictionaries.
Note: When typing in any of these queries, plus a website or web page’s URL, there should be no spaces between the URL and the advanced search operator.