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Thread: Assist SEO with Google Advanced Search Operators

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    Karl's Avatar
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    Assist SEO with Google Advanced Search Operators

    How do search engine optimizers obtain information about a website’s details for the purposes of research and marketing? How does Google identify statistics, such as:

    • how many other sites link to one website
    • how many pages a website has indexed
    • when search engines have visited a certain website

    These operators are some of the current tools Google uses to identify the degree of work in an SEO operation.

    The following advanced search operators influence search results, or even delegate Google to do a different kind of search on a website. Other large search engines (like MSN and Yahoo!) also employ some of these operators.

    site:

    In the search box, [site:www.yourwebsiteaddress.com] identifies the number of pages currently recognized by Google throughout the entire website. This feature’s results point to a specific domain. This tells SEO specialists which pages are already displayed, so those pages will be the first ones optimized.

    cache:

    [cache:www.yourwebsiteaddress.com] presents the most recent instance the search engine happened upon a certain webpage. Enter the homepage URL or that of any internal page to see the last page version ‘crawled’ inside the cache of a search engine.

    The cache: query can greatly aid in analyzing a website’s optimization, and the optimization of its competition. Webmasters can also employ this search operator to recover web pages that have been lost, even pages without backups that were lost through system crashes. To a lesser degree, the cache: query saves any data on your website, which remains viewable for a period of time.

    Note: At any given time, a website is in ‘everflux,’ which means that the ranking of any site fluctuates. This occurs because Google processes two kinds of ‘crawls,’ a daily ‘fresh crawl’ and a monthly ‘deep crawl.’ Near each month’s end, rankings fluctuate depending on which data center the site’s search results contact and the information cached.

    info:

    The info: query displays the data a search engine has collected about a webpage:
    ·similar web pages in other sites
    ·pages that link to a certain website
    ·the newest cache date
    ·web pages within a particular site
    ·web pages that contain a specific domain name

    link:

    The link: query identifies all websites linked to one particular site at present (also called ‘backlinks’). This determines the degree of link building an SEO platform needs for a client’s campaign. A factor such as link popularity helps reach upwards keyword rankings in search engines.

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    Karl's Avatar
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    A website owner can also control the sites that link to a website by knowledge of the sites that link to it, and only allowing linking from selected sites.

    Google and other major search engines emphasize this search operator, so it has a major impact on search engine rankings. To access a more comprehensive listing of backlinks, Marketleap’s Link Popularity Tool shows said backlinks from the indices of other search engines.

    related:

    This operator locates all web pages akin to an individual URL. Entering [related:www.easterbunny.com] will list all websites and web pages to similar to the Easter Bunny homepage.

    inurl: or allinurl:

    These will show all web pages with the queried search words in the URL. An example would be [allinurl:rocket science]. This will display websites containing the words ‘rocket’ and ‘science’ anywhere in the URL. The search operator inurl: operates by the same logic, but is only used for single search words. For example, [inurl:feedback] will result in showing websites with ‘feedback’ in the URL.

    allintext:

    This query shows all web pages wherein all listed search terms exist in the visible text or ‘body content’ of a web page. This advanced search operator helps determine related websites for potentially exchanging links with, or submitting links to in SEO campaigns.

    allinanchor: or inanchor:

    These operators identify all web pages whose URLs contain listed search terms. [allinanchor:fuzzy logic] will return websites with the search words ‘fuzzy’ and ‘logic’ contained within the text of links directed toward a web page. The search operator inanchor: works the same way, albeit with single search words. Typing [inanchorhenomena] will show websites with ‘phenomena’ as part of the text of links.

    allintitle: or intitle:

    These operators display all web pages where all listed search terms appear in web page titles. In effect, [allintitle:subepidural hematoma] will display websites having the words subepidural and hematoma in the page titles. The entry [intitle:infinity] will show pages where the word infinity appears in the page titles.

    define:

    SEO professionals may not employ this advanced search operator as much as the other queries. Its use is convenient if one needs to learn the definition of a specific term or phrase without accessing websites such as online dictionaries.

    Note: When typing in any of these queries, plus a website or web page’s URL, there should be no spaces between the URL and the advanced search operator.


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