Easy navigation gets more clicks. If your blog is merely a section of a corporate blog located within a giant site, your entries (or your visitors) may lose their way. You should syndicate the titles of your newest entries into the sidebar of the main page so that visitors can take a gander at your blog, to boot; aside from linking your blog to the larger site’s main page.
Integrate RSS into your weblog. You may need to add RSS to yours, as numerous blog hosting systems do not have it as a default feature. Once you have your RSS, place the link in a spot that’s easy to, well, spot. Do not place the link in your ‘Contacts’ page, or at the base edge of your index. The sidebar is where visitors usually go to find such features, so place the RSS link there.
The orange RSS symbol and the standard aggregator logos are what visitors ordinarily expect. This enables them to conveniently subscribe to your blog’s feed. A viewer may skip an otherwise decent blog if it is difficult to subscribe to. Apply with a service such as FeedButton that permits you to offer many feed reader and RSS aggregator buttons through a solitary rollover.
Choose between partial feeds or full feeds. The choice depends on you and your blog’s niche. You can provide the two feeds. One advertising full feed with an RSS ad, and an ‘ad-less’ snippet feed version. Ads will not be displayed to viewers of the second feed version, although they will need to access your blog to peruse the entire entry. Base this on your inclinations, as well as your readers.
Create ‘cliffhangers’. If you use snippets with your blog’s RSS feed, make them evocative but brief. The description will entice readers to click and peruse the entire post. A lot of additional viewers could read an entry. Used properly, these blog excerpts can inspire a lot of interest and generate a large number of clicks.
Double-check your anchor text. Make proper links when linking to an earlier blog post within your site or another person’s blog entry. Link to that site with anchor text associated with the entry, such as ‘The Blacktailed GodWit – Good Eats’ versus anchor text that simply says, ‘Click Here.’
Use widgets moderately. You may be tempted to add numerous widgets to your blog due to the surfeit available. Assimilating too many of these onto your website can slow down loading time. Refrain from ‘accessorizing’ too much, even if it might add a lot of bling to your blog.
Consider loading speed. Your blog may have great content, structure, the works. If the response time is too long, your reader might have to wait longer than he or she deems necessary. You could lose your viewers if your hosting service is too slow.
A related posts plugin helps. This tool can inform your viewers of other entries within your blog that are associated with the current one. It also gives you he ability to deep-link a recent blog page to earlier articles. This plugin is useful, as it can ‘unearth’ old entries that were posted ages ago. It affords these entries better visibility with search engines. Many plugins of this type are available for different blog platforms.
Ping for blog entries. Upon posting a new article, pinging sites like FeedBurner and Technorati informs them of a fresh entry in your blog site. Pinging Google Blog Search allows quicker blog search indexing. MovableType and WordPress are blogging platforms that have an ‘automatic ping’ feature. Ping-o-Matic is another practical service, which lets you choose sites to ping quickly and easily.
Minimize your blog’s trackback and comment spam. Yahoo or Google could come across spam links on your blog site, or stumble upon bad-quality sites that were submitted by a blog spammer. A lot of tools are available on the Web for specific blogging platforms. These utilities can help control spam associated with trackbacks and comments.
Classify your posts with specific categories. After writing an article, place it in a few categories that are related to the entry. If you write an article about Paris Hilton’s My New BFF, for example, you can tag it with the terms ‘Paris Hilton’ and ‘MTV reality show.’ Placing it under vague categories, such as ‘new,’ ‘comedy,’ ‘hit,’ among others; would make it hard to find. The entry would be hard to locate within your blog site, if your blog discusses a wide variety of TV shows.
Manage your CSS. Many blogs tend to overuse CSS in their quest for a distinctive, tailor-made look. Rather than work with a blog stylist who will leave the CSS on individual pages of the template, one can utilize various built-in design templates which contain the CSS in an outside file. Situating all CSS internally can litter your pages. This can force the entry text (the page’s most significant section) deep into the HTML code, rather than right after the CSS coding.
Purchase a domain name for your site. If your free blog host decides to fold up due to one reason or another, your blog might be left high and dry. All the time and effort that goes into establishing your blog could go to waste if your blog host goes out of business. Instead of thinking about how search engines will index your blog site on another domain, create a contingency plan. A well-recognized blog needs a URL that search engines can always crawl. WordPress and Blogger permit an owner to utilize their blog services and display his own domain in place of their branded domain.
Forewarned is Fore-armed
Some bloggers may maintain that patience is a virtue – blogs will eventually hit high search ranking results after a certain amount of time. Why waste time when you can cut the waiting time drastically, and thus get bigger, faster? In the realm of blog optimization for search engines, one can encounter various obstacles. Proactivity is key here – rather than wait for the bots to come to you, be aggressive. An optimized blog will have an improved chance of surviving, and thriving, whatever comes its way.