The Blogosphere and You
Many Internet users have started to create blogs, for purposes of business and/or leisure. Revenue may be the driving force behind developing a financial blog, for example, while love for writing and food could be the reason for a restaurant blog. For people who have created blogs for exposure (and subsequent profit), it is necessary to optimize their sites to afford better access by viewers and search engines.
Optimization is often an overlooked part of blog development. Tweaking your blog benefits you and your viewers, even if your blog has already managed to attract a large audience. It is, nonetheless, slightly different from the search engine optimization process for other websites. Blogs can operate with standard blogging systems, or work with hosting on a different domain. Other concerns, such as layout and logistics, are unlike those of ‘usual’ websites; and can influence your rankings in various ways.
Design which implements features that create a great experience for viewers, while engaging search engines will have a better shot at making it big. Your blog may have a good layout and aesthetic, or decent rankings in search engine results. Combining these two integral components will help garner an audience, and add to that number steadily – thus making your website rank well without detracting from the user experience.
Here are some suggestions on blog optimization that focus on search engines and readership:
The Elements of Style
How do you structure your content? Many bloggers may create compelling content. If their sentences are ridden with grammatical errors, run-ons, and misspellings (for example), then this may turn off readers who otherwise find the concept novel and interesting. A single paragraph running the length of the entire page can also discourage readers.
Run a grammar and spelling check on your entry before posting. The occasional typo may slip your attention, but it is best to keep such errors to a minimum. If a reader encounters the above blog (with those same issues) time and time again, then he or she may stop reading or subscribing out of annoyance or sheer frustration.
Do you use explanatory titles? Some programs could render your titles unremarkable in search engine results. This may cause a lower number of clicks than you could obtain with optimized entry headings. If your title places your blog name before a common subject, e.g. The Wanderlust Chronicles of Snarf – New Rides at Six Flags, the latter part may get cut from the displayed search results.
Change it so that the subject appears first. Your titles should also describe the entry briefly, and give the reader a grasp of what your post discusses. In this case, ‘swoop, there it is!’ as the heading for an article about the migratory patterns of the Blacktailed Godwit is not recommended. Using vivid titles, especially for new blogs with a relatively small audience, should be an initial step in blog optimization.
Do you make fresh content? Writing innovative blog posts boosts the chance of increasing your readership, and making a loyal following out of the viewers you already have. Some of your fans may be bloggers themselves, and these bloggers could link their site to yours. A follower of that blogger may find a topic of yours interesting and choose to discuss it as well.
If your entry contains excerpts from another blog, or reactions to a blog’s recent article, attach a link to that blog entry. Their audience may potentially realize the existence of your blog from that site, and vice versa. They may also link their blog to yours or comment on one of your entries at some point. Novel content, a fervent fanbase, and links to other blog sites may cause a ripple effect and extend your fame considerably.
What fonts do you use? Good design is comprehensible design. The fonts contained in your blog have to be easy on the eyes. Obscure, customized, or ‘cool’ fonts aren’t suitable for a blog layout. Using Wingdings for your titles may not be a fantastic idea. The ‘instant gratification’ philosophy perpetuated throughout the Web mean that readers want to understand what they see, and fast!
Standard fonts are typically the easiest to read, so make sure that your blog entries use regular fonts in normal sizes.
How does your blog look? A default template may not be the best choice for your weblog. This does absolutely nothing to set it apart from the legions of blogs on the Web. In the same way, don’t go overboard and make it as avant-garde as you can (especially if you’re the type who wears plaid with stripes).
Customize any free template with a distinctive logo, or modify the color and layout slightly. You could also hire someone who knows what to do, such as an expert blog designer. Your website’s look will go a long way.
What’s your color theory? Fluorescent yellow on a mauve background may serve to attract instant attention, while a somber white on black may be too severe. Your colors should fit your theme.
Find a middle ground for your color scheme, and base it on the subject your blog discusses and the readers that you may get. Do not use a deep crimson font on an eastern meditation site, or a dull, monochromatic background on a blog for 80’s boy bands. Try different color schemes that work well with your blog, and tweak them toward what your viewers expect.
Do you post here often? A higher frequency of adding new entries improves the probability of Googlebot visiting your site. Sporadic posting means that you lower the odds of bots stopping by and observing that you have a fresh update. Update as often as you possibly can, and you’ll have higher visibility with Google and the other search engines.