Most of us own websites, or at least plan to, right? Right.
The usual deal is that visitors will come along, read our stuff and then (probably) hit the back button tocarry on down the SERPs consuming more info. I mean, if we’re lucky they will hang around for a bit, read more of our awesome content, maybe even opt-in to our list etc, that’s the generally what happens right?
Ya see, I’ve been thinking about ways that can help visitors see the benefits of our products/services a bit clearer and actively engage with the sales process a little better..