Thread: How to achieve this in SE?

In Google, the searches would appear normally like this:

But for those sitting on the #1 spot, sometimes they appear like this:

Notice the links below like "Baby Boards", "Tandem Nursing", etc.

What did people do to make some of their site's links to appear in Google search, like the second image?

That's something automatic and not all #1's have those.

Google awards you these so called sitelinks when they recognize that your site has enough quality to show them for certain keywords.

I have a few sites with those and never asked for them.

If u use webmaster tools, you can find some info there about ur site too.

webmaster tools> Dashboard> Links> Sitelinks

This is where u will find the info. Below is what they say for one of my sites which doesnt have those links.

Sitelinks are additional links Google sometimes generates from site contents in order to help users navigate your site. Google generates these sitelinks periodically from your site's contents.
Because we generate sitelinks dynamically, this list can change from time to time.

More information:

Official:

How does Google compile the list of links shown below some search results? - Webmasters/Site owners Help

Unofficial:

Google’s Listings of Internal Site Links for Top Search Results
Getting New Sitelinks Under Your Top Listing At Google - Search Engine Watch Forums

I thought you need to add manually some other information through G webmaster tools. Thanks for the update.