NetBuilder Eric Blackwell wrote a great post on his blog titled How to Build a Web Presence.
The post is about using the unique advantages of the web to start small and benefit from real market testing (and funding) to grow each new project.
The future is small. The competitive niches are too competitive. The secret is to discover tiny little niches where your competitors aren't competing.
With the cost of building a web site hovering close to zero, what have you got to lose?