A local business will need hundreds of low competition and geo keywords to get enough traffic and web presence to make the web development profitable. The upside is that most local businesses have little or no web presence which makes the job easier.
The bigger issue is the European market that is defined with more mass transit, socialized medicine and less consumption than the US market.
Europeans howver tend to save more money and have more vacation time than Americans. Thus, they have the time and money for higher budgets for entertainment, travel and high end sporting goods to name a few of the niches that may do better within the European Union.
You need to do your homework before starting and have an exit strategy should the business not provide a good return.
Some of the considerations:
marketing research
planning
business strategy
exit strategy


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