17 January, 2012, 15:18 PM
Lead Gen case study - Building Industry
With PPC and parking revenues declining, Lead Generation seems to be a trend amongst domainers/developers. I am working on a few different lead gen projects since recently. I haven't made a dime yet but as time progresses some interesting developments occur.
This is about a particular domain that I handregistered early 2011. I created a mini site for it later that year and last week received the first request for a quote. The subject is a very common building product which also happens to be a Yellow Pages sub category.
There's only 2 articles and a newsfeed automatically creating new posts. I use Wordpress with several plugins and a ready made theme. At the moment it's ranking first page 9th position of organic results. When the site was indexed initially, it was already on the second page. Except for 'on page' factors, I haven't done any significant SEO.
By no means i'm an expert, I hope there will be something useful in the journal and that you can learn from my mistakes.
- Domain format [product].com
- Google exact match search volume for [product]: 590
- [product] language: Dutch (my Mother tongue).
- [product] with ccTLD is taken by a specialized company.
- Wordpress site.
- Theme: StudioPress Theme Demo
- Plugins used:
---Akismet - to protect from comment and trackback spam
---Autoblogged -Automatically creates posts and builds fresh targeted content from feeds and other sources. http://autoblogged.com/
---Contact form 7 - It claims to be Simple and Flexible it says. It actually is. http://contactform7.com
---Google XML Sitemaps - Makes an XML sitemap automatically
---Page Tagger - Enables tagging for pages. Frankly, i'm not not sure if i need this.
---Stricly Auto Tags - Another fancy widget that i'm not sure about.
---Ultimate Google Analytics - To place GA code in it. I'm using other plugins for that on other sites.
---WP-Cycle -To create an image slideshow compatible with the theme. http://wordpress.org/extend/plugins/wp-cycle/
- Google Analytics - All its features are probably overkill for a small site like this but, you never know.
- Google Webmaster panel - Geo Target set for a small European country.
- Traffic Travis - keeps track of rankings, backlinks, competitors etc.
I will discuss some elements in individual posts as the project progresses.
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