As far as I can tell the exact match bonus is only applied to the .com, .org and .net tlds.
I'm planning a new project to take place in a few months to profit off of a local niche - but I'm wondering if a .us would be better than a .com, since I would clearly only be targeting local people, and .us is the most local domain extension you can get here.
So my question is: Local niches in the US: .com or .us?
Kovich (7 March, 2010)
I've seen some instances where .us TLD seem to benefit from exact match. I am currently experimenting with this right now, and probably wont have any results for a few months atleast.
But, if you have a choice, always go for the .com.
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Another issue to consider is bleed over where the user defaults to a .com as it's the most known extension. I just came across a bog post discussing the issue: http://www.thedomains.com/2010/03/02...tors-in-1-day/
A couple of interesting points where the (1) the owner of a .com received a 10% bleed over from a .info that had been advertised for five minutes on CBS during the winter Olympic games (2) a Geo domain is losing 20% of the traffic to a friends parked .com
I don't have an explanation for this, but Google appears to hate all of my sites hosted on .us domains.
This does not appear to be true for .uk domains.
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Well honestly if you put enough work into it doesent really matter what ext. you are using...but i guess you can never go wrong with .com
If you use the .com, then you will have to set manual geotargeting. When using a ccTLD Google uses that to determine the targeting region. I am not sure if that counts for all ccTLDs however.
Backlinks from locally hosted sites will help a lot too.