You are giving up way too easily. SWOT analysis is one of the basic tools of marketing. It is really not that difficult. Strengths and weaknesses are internal factors that look at your business. Opportunities and threats are external factors that look at the competitive marketplace.
Originally Posted by Sami4u
From my perspective, a threat is an advantage that a competitor has that cannot be easily overcome, such as when they offer a product at a selling price that is at or below your landed cost. If they do not have an advantage that you cannot easily overcome, then there isn't any real threat. A threat can also be new laws that will likely be enacted that could create a legal liability.
If you build a good site with better brand recognition than the competition, then that becomes a strength. If you are the lowest priced player and are still making money, then that is a strength.
If you cannot deal with international shipping issues, then that is a weakness. But if you can deal with international shipping while your competitors cannot, then this is a strength.
If you see some untapped segment of the market that looks lucrative, that is an opportunity.
"Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote." -- Benjamin Franklin