Thread: Needing Ideas to Exploit the Competitions Weakness

Originally Posted by Sami4u

I see, This is going to be even harder then I thought in finding a weaknesses and threat. Gloomy....

You are giving up way too easily. SWOT analysis is one of the basic tools of marketing. It is really not that difficult. Strengths and weaknesses are internal factors that look at your business. Opportunities and threats are external factors that look at the competitive marketplace.

From my perspective, a threat is an advantage that a competitor has that cannot be easily overcome, such as when they offer a product at a selling price that is at or below your landed cost. If they do not have an advantage that you cannot easily overcome, then there isn't any real threat. A threat can also be new laws that will likely be enacted that could create a legal liability.

If you build a good site with better brand recognition than the competition, then that becomes a strength. If you are the lowest priced player and are still making money, then that is a strength.

If you cannot deal with international shipping issues, then that is a weakness. But if you can deal with international shipping while your competitors cannot, then this is a strength.

If you see some untapped segment of the market that looks lucrative, that is an opportunity.

Originally Posted by Aquarezz

Why don't you look for something for your visitors to give away? You should be able to find some stuff, in return the provider will get some free promotion so..

What's the niche of the site you're talking about?

Hi,

I am already going to giving everything away for free. My competition has a free and a paid area. But I don't have they money to buy the rights to the paid stuff.

Politely, I don't want to say the niche, I get enough guff from some people now just trying to make it with my celebrity sites. I don't want them to call the guys in the white truck to have me committed. Let's just say if I was in a horse race the odds at post time on me would be 99 - 1 that I'm gonna drop dead at the starting gate. But I want to prove them wrong.

Sami

Originally Posted by TopDogger

You are giving up way too easily.

Hi,

No, I not giving up I have been working on this project for months now. I don't think you have ever seen such dog eared determination as mine.

I might just be having last minute jitters, like the kind you get right before the wedding day.

This site can't fail.

Sami

Originally Posted by Sami4u

This site can't fail.

Does that mean that "failure is not an option"?

If you are giving everything away, then how do you define success?

Don't worry about the guys in the white coats. I've worked for several VERY successful companies in the past. The way that I see it, with almost every phenomenally successful company, you will find a wacko at the helm.

Hi,

Originally Posted by TopDogger

If you are giving everything away, then how do you define success?

This product is going to be given away. For the product is the sites content. No difference the an article. Most of those sites are hoping for clicks I am needing ads sales.

The definition of success is "The progressive realization of a worthy ideal." Not my words, but that is the correct definition.

Originally Posted by TopDogger

Don't worry about the guys in the white coats. I've worked for several VERY successful companies in the past. The way that I see it, with almost every phenomenally successful company, you will find a wacko at the helm.

Thank you kindly. I have been called that and a lot worse most of my life so I have one good thing going for me. I'm incorrigible, haughty, and now wacko.

Sami

Originally Posted by Sami4u

Hi,

Thanks for the expiation of the acronym

Now I must ask how do I do this research? I'm not looking for their keywords or backlinks they have over 300,000 indexed pages. So that is the Strength. Opportunities I feel I have that covered. I really gotta find the Weakness. I never thought of the threats.

Can you give me an example of what a threat could be?

Sami

For me and always did this, i don't believe in google "Penalty MYTH", so i create as much as possible backlink, long tail keyword (even 100 search permonth), alot + regular content update ......
No worry on 300k post index, if u can keep updating ur site daily for continuously two month .... i bet u beat them, google love new site, so appreciate google "new comer luck", google will love ur site if you do the right thing in beginning ....

This product is going to be given away. For the product is the sites content.

Ok.. I see that you are not selling any product.. if you want eyeballs to your site then I would say chuck Google as your primary source of traffic.. its facebook and youtube that you should target. Combined, they both get a lot more traffic than google.

Sample this, you post a nice video on youtube.. in worst case scenario, you get 1000 views in a week..few people share it on facebook..
according to stats, on an average each person on FB has 130 friends..this will shared among all of them. Few of these '130 friends' will share it again..this goes on and will increase your video views..

If you can produce a good quality video then you will get eyeballs. I had a funny animal videos website.. all i did was upload 3 funny animal videos and they resulted in 5000 UVs in the first month itself. Combined, all the 3 videos got 20k views. I left it to die as I got busier in other sites.

What I am trying to say is that, give value to people before they come to your site. Give then fun and entertainment and make them interested in you and your site.

Use youtube, facebook fan pages to the max.. share your videos with your friends in fb as well. However, don't negelct google completely.. just give it less priority. Google is no more the dominant player in the web.

When you do these you will get a different set of audience who like your content. I don't see this method as exploiting the weakness of your competition but this might bring you traffic. And traffic is all you need to make $$$.

Hi,

@rome9t9 Thanks

I like your thinking what a great idea. I don't know if I can place this content on youtube legally but I will check into it. What I can place legally I don't think will help me get people. Because that content is free is all over the net already.

I was planing on using some of the Free content already as site filler. The only downside with this is I would just have a site of duplicate content

Sami

If your question also deals about SEO then SEO SpyGlass Backlink Checker Software: X-Ray Your Competition might be something for you.

Originally Posted by Sami4u

This product is going to be given away. For the product is the sites content. No difference the an article. Most of those sites are hoping for clicks I am needing ads sales.

I've seen other niches allow people to sponsor pages per year at the rate of $1.25 per 1,000 page views with a minimum charge of $5.

Originally Posted by rome9t9

Ok.. I see that you are not selling any product.. if you want eyeballs to your site then I would say chuck Google as your primary source of traffic.. its facebook and youtube that you should target. Combined, they both get a lot more traffic than google.

Google is a large traffic source and it's hard to get away from it. Even when the directories and bookmarking sites where providing traffic, most of the traffic was actually click throughs from Google.


I like the idea about Facebook and suggest adding the wordpress plugin for twwets/likes/+1


Selling sponsor pages could go viral on a site like FB.